After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal Oct 14, 2019 8:38 AM

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited

exchange4media Staff Oct 12, 2019 8:22 AM

Manwani, Head AVOD, News & Stories, ZEE5 India, spoke about how a mobile-first approach is becoming 'mobile-only'

exchange4media Staff Oct 12, 2019 8:20 AM

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

exchange4media Staff Oct 11, 2019 10:11 PM

DiCicco, Head-International Expansion at Snapchat, says over 200 million people use the app every day to express themselves

exchange4media Staff Oct 11, 2019 5:22 PM

Experts will share interesting insights during their respective spotlight sessions and keynote addresses

exchange4media Staff Oct 11, 2019 8:46 AM

Mehrotra, Co-founder of Dineout will deliver a keynote speech on 'The Digital Transformation of Restaurants - Preparing for the Next Billion Customers'

exchange4media Staff Oct 7, 2019 4:38 PM

The creative playbook will enable marketers and agencies to look beyond conventional creative practices  

exchange4media Staff Sep 27, 2019 6:02 PM

The awards will recognise work from industries linked to Mobile Marketing, and that includes Clients, Creative, Media Agencies, Digital Agencies, and Publishers

exchange4media Staff Aug 19, 2019 8:26 AM

The study, 2019 Mobile Marketing Research – India Market, underscores the growing importance and advanced implementation of mobile devices

exchange4media Staff May 31, 2019 6:59 PM

Admitad's Annual Report also noted the growing trend of influencer marketing, which is expected to become the traffic channel promising the most dynamic growth

exchange4media Staff Apr 29, 2019 5:21 PM

Urban India records 7% growth in 2018, Rural India 35%. As much as 97% of users use mobile phone as one of the devices to access Internet

exchange4media Staff Mar 6, 2019 1:09 PM

Parachure brings over 11 years of experience with specific expertise in mobile and digital marketing, marketing automation, mobile analytics, web analytics and business intelligence

exchange4media Staff Dec 13, 2018 12:58 PM

Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing

Priyanka Shah Dec 6, 2018 8:27 AM

Panel of industry experts discuss ‘Brand building on mobile only - reality or myth’

exchange4media Staff Nov 2, 2018 2:59 PM

MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing

exchange4media Staff Nov 2, 2018 2:58 PM

Sandeep Verma, President, Bajaj Corp, spoke on ‘The Mobile Marketing Performance Dilemma’ at Screenage Mobile Marketing Conference 

exchange4media Staff Nov 2, 2018 8:37 AM

Vishal Rupani, Co-Founder and COO of mCanvas, says people hate mobile banner ads

exchange4media Staff Nov 2, 2018 8:34 AM

The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018

Madhuwanti Saha Nov 1, 2018 9:03 AM