mobile-marketing-association
The creative playbook will enable marketers and agencies to look beyond conventional creative practices
Moneka Khurana has been appointed as Country Head in India, while Namita Ved will fill the position of Head of Business Development and Operations, India.
Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile
HUL & BJP jointly claim the Marketer of the Year award, while PHD India named Agency of the Year. Meanwhile, mobile ad spends in India are pegged to grow to Rs 722 cr (52%) by 2015, according to newly released MMA India Mobile Ad Spend Report
e4m Desk Sep 12, 2014 10:29 PM
Mindshare APAC took home top honours – winning 12 awards across the various categories, along with the Agency Network of the Year Award. In addition, Mindshare Indonesia was awarded Agency of the Year in Mobile with several wins across the categories
Ashutosh Srivastava, Chairman & CEO, APAC & Emerging Markets, Mindshare was elected Chairman, while Andrew Knott, VP, Digital, McDonald's was named Vice-Chairman of the Board. MMA added 7 members to its APAC Board
Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is
Abhinna Shreshtha Feb 5, 2014 7:55 AM
To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts
Gunjan Verma Sep 10, 2013 9:53 AM
To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts
Gunjan Verma Sep 10, 2013 8:30 AM
Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts
Gunjan Verma Sep 9, 2013 8:46 AM
This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market
At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts
Ankur Gaurav Sep 7, 2013 9:43 AM
Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country
Rashi Bisaria Sep 6, 2013 10:27 AM
Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country
Rashi Bisaria Sep 6, 2013 10:26 AM
Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions
Abid Hasan Sep 6, 2013 10:09 AM
Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions
Abid Hasan Sep 6, 2013 8:31 AM
The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth
Saloni Surti Sep 3, 2013 8:39 AM
At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL
Saloni Surti Aug 30, 2013 8:01 AM
Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries
Shobhana Nair Aug 28, 2013 8:49 AM
MEC India, PHD India, Maxus India & Mindshare India were among the winners from India at the inaugural SMARTIES APAC 2013 awards held in Singapore
