mobile-marketing-association
MMA

The creative playbook will enable marketers and agencies to look beyond conventional creative practices  

exchange4media Staff Sep 27, 2019 6:02 PM

Moneka Khurana has been appointed as Country Head in India, while Namita Ved will fill the position of Head of Business Development and Operations, India.

exchange4media Staff Jun 6, 2018 8:49 AM

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

exchange4media Staff Oct 5, 2017 12:22 PM

HUL, BJP, PHD India among winners at MMA SMARTIES India 2014 Awards

HUL & BJP jointly claim the Marketer of the Year award, while PHD India named Agency of the Year. Meanwhile, mobile ad spends in India are pegged to grow to Rs 722 cr (52%) by 2015, according to newly released MMA India Mobile Ad Spend Report

exchange4media Staff Sep 12, 2014 10:29 PM

Mindshare makes a clean sweep at the Smarties APAC Awards second year running

Mindshare APAC took home top honours – winning 12 awards across the various categories, along with the Agency Network of the Year Award. In addition, Mindshare Indonesia was awarded Agency of the Year in Mobile with several wins across the categories

exchange4media Staff Sep 6, 2014 11:01 AM

MMA elects Mindshare's Ashutosh Srivastava as Chairman

Ashutosh Srivastava, Chairman & CEO, APAC & Emerging Markets, Mindshare was elected Chairman, while Andrew Knott, VP, Digital, McDonald's was named Vice-Chairman of the Board. MMA added 7 members to its APAC Board

exchange4media Staff Jun 25, 2014 3:55 PM

Can mobile advertising reach the Rs 430-cr mark in 2014?

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM

"Mobile media can turn consumers into brand ambassadors"

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

MMA partners with GroupM through Madhouse

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market

exchange4media Staff Sep 9, 2013 8:03 AM

Ad spend through mobile to reach 10% by 2015, say experts

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

Mobile can reach all media dark areas of the country: Arun Sharma

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:27 AM

Mobile can reach all media dark areas of the country: Arun Sharma

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:26 AM

Mobile advertising draws heavily from display techniques: Experts

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 10:09 AM

Mobile advertising draws heavily from display techniques: Experts

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 8:31 AM

Mobile needs domestic solutions: Yateesh Srivastava

The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth

Saloni Surti Sep 3, 2013 8:39 AM

Mobile ensures voluntary engagement: Chandramouli Venkatesan

The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at

Saloni Surti Sep 2, 2013 8:07 AM

Increasing no. of pure mobile users in India is a major strength: Hemant Bakshi

At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL

Saloni Surti Aug 30, 2013 8:01 AM

Mobile can help reach 700 mn to 800 mn people in India: Hemant Bakshi

Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries

Shobhana Nair Aug 28, 2013 8:49 AM