Airtel rolls out 3G in Karnataka; pan-India coverage by March

As private 3G services start rolling out in the country, Airtel has begun the process with the introduction of 3G in Karnataka. The company will roll...

Guest Article: Dr KF Lai, BuzzCity, on mobile marketing in India

With mobile operators under pressure to generate new revenue streams, mobile content, value added services and new technology will help drive a spurt...

Mobile advertisers – innovate or disappear

Affle CEO Anuj Khanna on the tie-up with Japanese mobile ad company D2 Communications and the growing opportunities in mobile advertising.

SMS or Internet – marketers on mobile can't make up their minds

Despite huge numbers, advertising on mobile remains poorly understood. What are the advantages of one medium over another, and what is the reach of ea...

Mobile Internet encourages PC growth : Buzzcity survey

According to a survey by mobile ad network Buzzcity, despite growing interest in mobile, people also show an interest in computers and tablets.

Mobile Internet advertising growing by over 40 pc: BuzzCity

Mobile Internet based advertising is growing by over 40 per cent, according to study by BuzzCity, and that the growth is being driven by rural users n...

Mobility, not mobile, is the way ahead: Rishad Tobaccowala

Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the fu...

MTS ups digital spends to 15 pc; rolls out new campaign

MTS has increased its spending on digital to 15 per cent and plans to continue to raise this if it continues to yield results. The telecom firm has al...

Nickelodeon to go aggressive on digital

Nickelodeon to promote heavily on digital – plans to engage fans across internet and mobile, and to build brand through various activities like...

A browser in every gadget

Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.

Mobile overtakes TV as media consumption: Survey

InMobi’s Mobile Media Consumption Survey suggests India is far more mobile centric than developed markets in Asia and elsewhere

Google's big bet on mobile internet

Ten reasons why Rajan Anandan, MD of Google India believes that the Indian digital industry will be led by mobile devices

India to have 165 mn mobile internet users by 2015

More people are accessing the web through mobile devices and dongles. The figure as on Dec 2012 stood at 87.1 mn, says IAMAI-IMRB

Nokia, Idea jointly push for mobile Internet adoption

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

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