Yogesh Manwani ZEE5 India?blur=25

Manwani, Head AVOD, News & Stories, ZEE5 India, spoke about how a mobile-first approach is becoming 'mobile-only'

exchange4media Staff Oct 12, 2019 8:20 AM


Mirroring global patterns, time spent on mobile internet shows remarkable growth in India as well, going up from 9.4 mins daily in 2013 to 54 mins this year. It is expected to reach 79 mins by 2021

exchange4media Staff Jun 10, 2019 11:23 AM


According to IAMAI, the number of mobile internet users increased by 17.22% from December 2016 to reach 456 million users by December 2017

exchange4media Staff Mar 30, 2018 8:53 AM

India to have 165 mn mobile internet users by 2015?blur=25

More people are accessing the web through mobile devices and dongles. The figure as on Dec 2012 stood at 87.1 mn, says IAMAI-IMRB

exchange4media Staff Jan 3, 2013 7:35 PM

Nokia, Idea jointly push for mobile Internet adoption?blur=25

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

exchange4media Staff Nov 7, 2012 6:50 PM

Google's big bet on mobile internet?blur=25

Ten reasons why Rajan Anandan, MD of Google India believes that the Indian digital industry will be led by mobile devices

Rahul Dubey Apr 16, 2012 12:32 PM

Mobile overtakes TV as media consumption: Survey?blur=25

InMobi’s Mobile Media Consumption Survey suggests India is far more mobile centric than developed markets in Asia and elsewhere

exchange4media Staff Mar 2, 2012 7:50 AM

A browser in every gadget?blur=25

Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.

Gopal Sathe May 26, 2011 4:36 PM

Nickelodeon to go aggressive on digital?blur=25

Nickelodeon to promote heavily on digital – plans to engage fans across internet and mobile, and to build brand through various activities like online games, video calls of shows, mobile downloads etc.

exchange4media Staff May 25, 2011 8:27 AM

MTS ups digital spends to 15 pc; rolls out new campaign?blur=25

MTS has increased its spending on digital to 15 per cent and plans to continue to raise this if it continues to yield results. The telecom firm has also launched new campaign on TV, print, radio, OOH and digital.

Gopal Sathe May 20, 2011 12:44 PM

Mobility, not mobile, is the way ahead: Rishad Tobaccowala?blur=25

Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the future of the medium, and what the big obstacles are that we need to get past now.

Gopal Sathe May 19, 2011 8:53 AM

Mobile Internet advertising growing by over 40 pc: BuzzCity?blur=25

Mobile Internet based advertising is growing by over 40 per cent, according to study by BuzzCity, and that the growth is being driven by rural users now.

exchange4media Staff Apr 21, 2011 9:22 AM

Mobile Internet encourages PC growth : Buzzcity survey?blur=25

According to a survey by mobile ad network Buzzcity, despite growing interest in mobile, people also show an interest in computers and tablets.

exchange4media Staff Feb 15, 2011 7:11 AM

SMS or Internet – marketers on mobile can't make up their minds?blur=25

Despite huge numbers, advertising on mobile remains poorly understood. What are the advantages of one medium over another, and what is the reach of each?

Gopal Sathe Feb 14, 2011 3:38 PM

Mobile advertisers – innovate or disappear?blur=25

Affle CEO Anuj Khanna on the tie-up with Japanese mobile ad company D2 Communications and the growing opportunities in mobile advertising.

exchange4media Staff Feb 4, 2011 7:20 AM

Guest Article: Dr KF Lai, BuzzCity, on mobile marketing in India?blur=25

With mobile operators under pressure to generate new revenue streams, mobile content, value added services and new technology will help drive a spurt in mobile advertising as well, says Dr KF Lai, CEO, BuzzCity.

Dr KF Lai Feb 1, 2011 8:58 AM

Airtel rolls out 3G in Karnataka; pan-India coverage by March?blur=25

As private 3G services start rolling out in the country, Airtel has begun the process with the introduction of 3G in Karnataka. The company will roll out 3G services in all its circles by March 2011.

exchange4media Staff Jan 25, 2011 7:29 AM