Nickelodeon to promote heavily on digital – plans to engage fans across internet and mobile, and to build brand through various activities like online games, video calls of shows, mobile downloads etc.
MTS has increased its spending on digital to 15 per cent and plans to continue to raise this if it continues to yield results. The telecom firm has also launched new campaign on TV, print, radio, OOH and digital.
Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the future of the medium, and what the big obstacles are that we need to get past now.
With mobile operators under pressure to generate new revenue streams, mobile content, value added services and new technology will help drive a spurt in mobile advertising as well, says Dr KF Lai, CEO, BuzzCity.