mobile-advertising
Tech Blog:  Mobile advertising banks on 3G lift-off?blur=25

3G spread is expected to change the VAS market scenario completely with rich media services that drive audience growth, and advertising, writes Nawal Ahuja.

Nawal Ahuja Feb 8, 2011 7:30 AM

Mobile advertisers – innovate or disappear?blur=25

Affle CEO Anuj Khanna on the tie-up with Japanese mobile ad company D2 Communications and the growing opportunities in mobile advertising.

exchange4media Staff Feb 4, 2011 7:20 AM

Guest Article: Dr KF Lai, BuzzCity, on mobile marketing in India?blur=25

With mobile operators under pressure to generate new revenue streams, mobile content, value added services and new technology will help drive a spurt in mobile advertising as well, says Dr KF Lai, CEO, BuzzCity.

Dr KF Lai Feb 1, 2011 8:58 AM

Mobile advertising in India grew by 217 pc in 2010: Dr KF Lai, CEO, BuzzCity?blur=25

Mobile advertising in 2010 grew by 217 per cent, according to a study by BuzzCity. The mobile media marketing firm’s CEO, Dr KF Lai, said that serious innovation was the key to continued prosperity.

exchange4media Staff Jan 21, 2011 7:51 AM