mobile-advertising
"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

Ad spend through mobile to reach 10% by 2015, say experts?blur=25

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 10:09 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 8:31 AM

Guest Column: "There's a pot of gold at the end of the mobile rainbow"?blur=25

Rage Comm's Aruna Kamath says that to get a payoff from mobile, one must invest in activities that combine its functionality with how users use the device

Aruna Kamath Jul 3, 2013 7:53 AM

Is mobile the next television??blur=25

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Saloni Surti May 23, 2013 9:43 PM

Madhouse marks 1st anniv with new mobile ad network?blur=25

SmartMAD offers advertisers several options by providing targeted serving capabilities on premium & long tail publisher properties

exchange4media Staff Feb 16, 2013 10:31 PM

Deepti Jalota joins Mogae from Microsoft?blur=25

Jalota has been brought on board as Vice President – Sales. She will be based at Mogae HQ in Gurgaon

exchange4media Staff Oct 9, 2012 8:28 PM

Nobody knows what they can do with mobile: Mohit Beotra?blur=25

The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same

Shree Lahiri Sep 18, 2012 8:27 PM

Vserv.mobi client portfolio grows 3X?blur=25

Some of the marquee names amongst the company’s clients include Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel and Nokia

exchange4media Staff Aug 22, 2012 8:16 PM

Guest Column: Mobile advertising cannot be ignored?blur=25

With mobile internet, marketers can cut the clutter & actively engage audiences, says Amit Bhartiya of Komli Media

Amit Bhartiya Jul 17, 2012 7:53 PM

Industry approves Airtel’s foray in m-advertising?blur=25

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair Jun 1, 2012 8:31 PM

Industry approves Airtel’s foray in m-advertising?blur=25

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair Jun 1, 2012 8:31 PM

Airtel forays into mobile advertising?blur=25

Through Airtel’s m-advertising platform, advertisers will be able to leverage multiple communication outlets to engage audiences

exchange4media Staff May 28, 2012 6:33 PM

Getting the mobile advtg equation right – Part 2?blur=25

Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead

Rahul Dubey Feb 14, 2012 7:38 AM

Key trends in mobile advertising for India in 2012?blur=25

Dippak Khurana, Co-Founder & CEO, Vserv.mobi, looks at the coming year and lists the major trends foreseen in the mobile advertising space in India.

Dippak Khurana Dec 28, 2011 8:24 AM

InMobi receives $200 mn funding from Softbank Corp?blur=25

Bangalore-based mobile ad network, InMobi, has received a $200 million investment early this week from internet company Softbank Corp. The funding by Softbank Corp will take place in two parts – the first tranche of $100 million has been given in September 2011, while the second tranche of $100 million will be released in April 2012.

exchange4media Staff Sep 16, 2011 12:00 PM

Group messaging has a lot of branding opportunities: SMS GupShup?blur=25

SMS GupShup, a group messaging service, recently received a $10 milllion funding from Tenaya Capital. In conversation with exchange4media, Beerud Sheth, CEO, SMS GupShup, talks about the latest funding and the company’s services.

Shubhi Tandon Sep 12, 2011 8:37 AM

Komli Media acquires mobile advertising platform ZestADZ?blur=25

Digital media platform Komli Media has acquired ZestADZ, a mobile advertising platform. This acquisition will allow Komli Media to offer complete digital solutions to agencies, advertisers, and publishers, with solutions across display, video, search, social media and mobile.

exchange4media Staff Jul 20, 2011 8:48 AM

Netcore launches 90 ml to curb mobile spam?blur=25

Digital marketing solutions provider Netcore Solutions has introduced the concept of 90 days of Mobile Linkage to reduce mobile spam.

exchange4media Staff Jul 18, 2011 10:39 AM