mobile-advertising
The 'how' and the 'why' of brand-building on mobile ?blur=25

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera Mediaworks, discuss how to build the next level of India’s mobile ecosystem

exchange4media Staff May 2, 2015 8:59 AM

Facebook shows 49% YoY revenue growth in Q1'15?blur=25

Advertising revenue was $3.32 billion, a 46% increase from the same quarter last year

exchange4media Staff Apr 27, 2015 8:13 AM

Indian mobile ad spend won’t reach $1 billion till 2018: eMarketer report?blur=25

The global mobile advertising market will surpass $100 billion in spending in 2016 according to a research by eMarketer. Despite this explosive growth, the outlook for India still remains bleak

exchange4media Staff Apr 6, 2015 8:13 AM

 Times adds native advertising capability with Columbia Traffic Network?blur=25

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Abhinn Shreshtha Mar 20, 2015 8:28 AM

Facebook targets low-end phone audience with Creative Accelerator?blur=25

Facebook has announced the launch of a new programme for high-growth countries called the Creative Accelerator. The programme is specifically designed to enable brands engage audiences not on smartphones or high speed internet

Abhinn Shreshtha Mar 11, 2015 3:47 PM

Tyroo plans to drive 100 million transactions with launch of product ads?blur=25

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha Mar 5, 2015 7:59 AM

Google to start ads on Google Play, buys '.app' domain?blur=25

Google has announced that it will start with sponsored search results on Google Play in the next few weeks. The tech giant has also bought the domain '.app' for $25 million

exchange4media Staff Feb 28, 2015 3:22 PM

On redefining the role of TV in the age of digital disruption?blur=25

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM

Mobile advertising will grow by 60-70 per cent, says Jabong's Ambrish Bajaj?blur=25

Bajaj, Head of Mobile at Jabong talks about the growth in mobile advertising mirroring the rise of smartphone sales in India

Abid Hasan Nov 20, 2014 8:20 AM

'Mobile most' is the way forward : Ashutosh Srivastava?blur=25

In his keynote speech at the India edition of the MMA Forum 2014, Ashutosh Srivastava, Chairman and Chief Executive Officer Asia Pacific and Global Growth Markets at Mindshare urged marketers that mobile was the medium that they needed to invest in today

Abhinn Shreshtha Sep 12, 2014 8:27 AM

Facebook's exceptional mobile ad revenue surge silences critics?blur=25

Mobile advertising revenue now constitutes 62% of total ad revenues, up from 41% in Q214. The social networking giant posted its best quarter results ever, in terms of both revenues and users. exchange4media reviews Facebook’s winning strategy

Abhinn Shreshtha Jul 28, 2014 8:01 AM

Appification of localised content will rise in 12-18 months : Narayan Murthy Ivaturi?blur=25

Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reach out to a larger audience says Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi

Sonam Gulati Jun 6, 2014 8:26 AM

Broadcasters prep up for online video explosion?blur=25

Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough. A look at how the online video

Abhinna Shreshtha Apr 21, 2014 8:55 AM

"We need to better educate brands on the power of mobile as a medium ": Vinod Thadani?blur=25

Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing

Abhinna Shreshtha Mar 21, 2014 8:08 AM

Happy Birthday Facebook, now let's talk business?blur=25

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues

Abhinna Shreshtha Feb 6, 2014 8:43 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Guest Column: What would disrupt & drive the mobile ad industry in 2014??blur=25

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:22 PM

Guest Column: What would disrupt & drive the mobile ad industry in 2014??blur=25

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:20 PM

InMobi launches native ads platform to redefine mobile ad experience?blur=25

This platform enables mobile publishers & app developers to effortlessly create and serve native ads, thereby increasing user engagement & better monetisation for publishers

exchange4media Staff Jan 30, 2014 8:24 AM

Key trends that will drive mobile advertising in 2014: Dippak Khurana?blur=25

As mobile advertising continues to evolve, the CEO and Co-Founder of Vserv.mobi predicts the key trends that will drive the industry in 2014

Dippak Khurana Dec 26, 2013 9:30 AM