mobile-advertising
GroupM estimates Digital AdEx to grow by 47.5 %  in 2016; Digital Marketers share their View?blur=25

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:47 AM

GroupM estimates Digital AdEx to grow by 47.5 %  in 2016; Digital Marketers share their View?blur=25

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:23 AM

6 digital trends to watch out for in 2016?blur=25

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.

Abhinn Shreshtha Jan 18, 2016 9:10 AM

Star Star will be to mobile what hashtag is to social media: Sandeep Goyal?blur=25

Mogae Group Chairman Sandeep Goyal is betting big on Star Star, the new interactive, mobile platform from Tango Media, which he feels will bridge the last mile between brand communication and the customer

Srabana Lahiri Jan 6, 2016 8:51 AM

Rewind 2015: A Good Year: Pancham Endlaw?blur=25

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks

Pancham Endlaw Dec 30, 2015 9:39 AM

Rewind 2015: A Good Year: Pancham Endlaw?blur=25

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks

Pancham Endlaw Dec 30, 2015 8:44 AM

Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal?blur=25

Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi

Ankit Rawal Dec 29, 2015 9:51 AM

Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal?blur=25

Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi

Ankit Rawal Dec 29, 2015 8:48 AM

How should advertisers meet the challenges of  viewability of digital ads ??blur=25

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

Google's app streaming seen as no menace to in-app advertising, say experts?blur=25

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with

Abhinn Shreshtha Nov 25, 2015 8:03 AM

Affle launches mobile advertising self serve platform 'MAAS Xtend'?blur=25

MAAS Xtend offers advertisers complete automation and optimization, claims the company

exchange4media Staff Nov 19, 2015 4:41 PM

Mobile web spends up 100 per cent, as in-app advertising drops, says Smaato?blur=25

Smaato’s new report states that in-app ad spending has fallen by 10 per cent over last year. Could social apps like Facebook and Twitter be a reason behind this?

Abhinn Shreshtha Oct 6, 2015 9:21 AM

Mobile ad spends to increase by 60% in 2015?blur=25

Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs 675 crore in 2015 (taking a 50 per cent CAGR), according to report unveiled at Maddies Awards yesterday

Abhinn Shreshtha Sep 10, 2015 7:53 AM

Why mobile will be key driver for the future: Maddies Awards Jury Speak?blur=25

Jury members of the inaugural Maddies Awards, Antti Öhrling of Jolla, Anant Goenka of Indian Express and Gaurav Suri of UTI Mutual Fund talk about what the future of mobile advertising looks like. The Awards are an initiative of exchange4media Group, acknowledging outstanding work done in mobile marketing

Abhinn Shreshtha Sep 3, 2015 8:24 AM

AOL to handle sales for Microsoft display ads in 9 markets?blur=25

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

exchange4media Staff Jul 9, 2015 8:09 AM

IDMA 2015: Mapping the age of mobile advertising?blur=25

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

Verizon to Acquire AOL for $4.4 billion?blur=25

The acquisition of AOL will further drive its OTT and digital content strategy, especially video content, as Verizon seeks to create cross-platform business and better revenue opportunities on digital and mobile platforms

exchange4media Staff May 14, 2015 3:13 PM

India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy?blur=25

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

exchange4media Staff May 2, 2015 9:31 AM

The 'how' and the 'why' of brand-building on mobile ?blur=25

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera Mediaworks, discuss how to build the next level of India’s mobile ecosystem

exchange4media Staff May 2, 2015 8:59 AM

Facebook shows 49% YoY revenue growth in Q1'15?blur=25

Advertising revenue was $3.32 billion, a 46% increase from the same quarter last year

exchange4media Staff Apr 27, 2015 8:13 AM