Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal?blur=25

Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi

Ankit Rawal Dec 29, 2015 9:51 AM

Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal?blur=25

Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi

Ankit Rawal Dec 29, 2015 8:48 AM

How should advertisers meet the challenges of  viewability of digital ads ??blur=25

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

Google's app streaming seen as no menace to in-app advertising, say experts?blur=25

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with

Abhinn Shreshtha Nov 25, 2015 8:03 AM

Affle launches mobile advertising self serve platform 'MAAS Xtend'?blur=25

MAAS Xtend offers advertisers complete automation and optimization, claims the company

exchange4media Staff Nov 19, 2015 4:41 PM

Mobile web spends up 100 per cent, as in-app advertising drops, says Smaato?blur=25

Smaato’s new report states that in-app ad spending has fallen by 10 per cent over last year. Could social apps like Facebook and Twitter be a reason behind this?

Abhinn Shreshtha Oct 6, 2015 9:21 AM

Mobile ad spends to increase by 60% in 2015?blur=25

Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs 675 crore in 2015 (taking a 50 per cent CAGR), according to report unveiled at Maddies Awards yesterday

Abhinn Shreshtha Sep 10, 2015 7:53 AM

Why mobile will be key driver for the future: Maddies Awards Jury Speak?blur=25

Jury members of the inaugural Maddies Awards, Antti Öhrling of Jolla, Anant Goenka of Indian Express and Gaurav Suri of UTI Mutual Fund talk about what the future of mobile advertising looks like. The Awards are an initiative of exchange4media Group, acknowledging outstanding work done in mobile marketing

Abhinn Shreshtha Sep 3, 2015 8:24 AM

AOL to handle sales for Microsoft display ads in 9 markets?blur=25

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

exchange4media Staff Jul 9, 2015 8:09 AM

IDMA 2015: Mapping the age of mobile advertising?blur=25

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

Verizon to Acquire AOL for $4.4 billion?blur=25

The acquisition of AOL will further drive its OTT and digital content strategy, especially video content, as Verizon seeks to create cross-platform business and better revenue opportunities on digital and mobile platforms

exchange4media Staff May 14, 2015 3:13 PM

India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy?blur=25

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

exchange4media Staff May 2, 2015 9:31 AM

The 'how' and the 'why' of brand-building on mobile ?blur=25

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera Mediaworks, discuss how to build the next level of India’s mobile ecosystem

exchange4media Staff May 2, 2015 8:59 AM

Facebook shows 49% YoY revenue growth in Q1'15?blur=25

Advertising revenue was $3.32 billion, a 46% increase from the same quarter last year

exchange4media Staff Apr 27, 2015 8:13 AM

Indian mobile ad spend won’t reach $1 billion till 2018: eMarketer report?blur=25

The global mobile advertising market will surpass $100 billion in spending in 2016 according to a research by eMarketer. Despite this explosive growth, the outlook for India still remains bleak

exchange4media Staff Apr 6, 2015 8:13 AM

 Times adds native advertising capability with Columbia Traffic Network?blur=25

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Abhinn Shreshtha Mar 20, 2015 8:28 AM

Facebook targets low-end phone audience with Creative Accelerator?blur=25

Facebook has announced the launch of a new programme for high-growth countries called the Creative Accelerator. The programme is specifically designed to enable brands engage audiences not on smartphones or high speed internet

Abhinn Shreshtha Mar 11, 2015 3:47 PM

Tyroo plans to drive 100 million transactions with launch of product ads?blur=25

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha Mar 5, 2015 7:59 AM

Google to start ads on Google Play, buys '.app' domain?blur=25

Google has announced that it will start with sponsored search results on Google Play in the next few weeks. The tech giant has also bought the domain '.app' for $25 million

exchange4media Staff Feb 28, 2015 3:22 PM

On redefining the role of TV in the age of digital disruption?blur=25

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM