mobile-advertising
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Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan Mar 7, 2018 8:58 AM

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97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on the internet, possibly because of being a relatively newer medium

exchange4media Staff Oct 20, 2017 8:41 AM

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A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher competition and more entries, who will win big this year?

exchange4media Mumbai Bureau Oct 11, 2017 8:44 AM

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exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sidelines of Maddies 2017

exchange4media Mumbai Bureau Oct 10, 2017 8:39 AM

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We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Abhinn Shreshtha Aug 21, 2017 7:57 AM

Cannes Lions 2017: India's no-show in Mobile Lions shortlist?blur=25

A total of 150 entries made it to the Mobile Lions shortlist although no Indian entry could find a place in it

exchange4media Staff Jun 20, 2017 1:28 PM

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017?blur=25

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM

mCanvas launches interactive and vertical video Innovations for brands?blur=25

The full screen video ads activate after users engage with mCanvas' proprietary formats - Scroller and Sticker

exchange4media Staff Oct 25, 2016 12:30 PM

Truecaller looks to take on mobile with ad platform?blur=25

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha Oct 4, 2016 8:11 AM

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow?blur=25

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Abhinn Shreshtha Oct 3, 2016 9:12 AM

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016?blur=25

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

exchange4media Staff Sep 30, 2016 10:36 PM

Pokemon Go: New craze might just be what your brand was looking for?blur=25

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

Abhinn Shreshtha Jul 13, 2016 8:36 AM

Mobile video ads outperform all other formats, deliver 11x higher eCPMs, Smaato Report?blur=25

Music apps are the most lucrative category for in-app mobile video ads, with a +54% eCPM uplift for publishers

exchange4media Staff Jul 2, 2016 9:35 AM

India saw 122 million users of mobile ad blocking software in March 2016: Report?blur=25

India is just behind China in terms of monthly active users of ad blocking browsers. As of March 2016, India saw 122 million monthly active users as compared to China with 159 million MAUs. The third country in the list, Indonesia, had just 38 million users by comparison

exchange4media Staff Jun 10, 2016 8:09 AM

5 key takeaways from Facebook's Q1'16 results?blur=25

Facebook’s first quarter results for 2016 beat all expectations by analysts. Taking advantage of the great results, Facebook further announced a new type of stock options that will protect Mark Zuckerberg’s control of the company in the long run. We take a look at some of the key highlights of Facebook’s Q1’16 financials

exchange4media Staff May 3, 2016 8:09 AM

Mobile display ad rates dropped 26 per cent in 2015: Adobe?blur=25

An excess of inventory over demand, coupled with the lack of a measurement system to track the customer journey across different devices is a pressing problem in the mobile advertising ecosystem, according to the latest Adobe Digital Index

Abhinn Shreshtha Apr 29, 2016 8:03 AM

Tyroo and Nazara to enable e-commerce in mobile games?blur=25

Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future

exchange4media Staff Mar 10, 2016 12:44 PM

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India?blur=25

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

Rohan Patil Feb 26, 2016 8:44 AM

Google reduces search inventory; should advertisers worry??blur=25

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available inventory on the results page. The new design seems to be part of the search giant's plan to make its desktop version more in sync with the mobile version, which has only in-stream ads

Abhinn Shreshtha Feb 23, 2016 8:55 AM