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As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally
exchange4media Staff Sep 17, 2019 7:38 PM

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms
exchange4media Staff Sep 11, 2019 3:58 PM

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries
Neeta Nair Aug 26, 2019 8:19 AM

The machine learning and neuroscience-based engine will provide insights into the predicted performance of a creative even before it has actually run
exchange4media Staff Aug 21, 2019 2:35 PM

The show will be telecast Monday-Friday between 7 and 7.30pm on Zee Telugu and Zee Telugu HD
exchange4media Staff Aug 20, 2019 12:56 PM

The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform
exchange4media Staff Aug 19, 2019 11:28 AM

SPN has the exclusive media rights for the premier mixed martial arts promotion championship until 2023, with Sony TEN 2, SonyLIV and Sony TEN 2 HD being the one-stop destination for UFC content
exchange4media Staff Aug 6, 2019 12:30 PM

This partnership will enable Lemma’s advertisers to reach more than 4 million users with over 400 TagTalk screens
exchange4media Staff Aug 5, 2019 5:13 PM
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Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts
Noel Dsouza Aug 2, 2019 8:25 AM

‘DAN Explore for Programmatic’ is an engine for programmatic audience performance, which merges with their flagship insights engine DAN Explore
exchange4media Staff Jul 22, 2019 1:26 PM

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office
exchange4media Staff Jul 16, 2019 5:19 PM

The move is part of a strategic collation to deliver solutions that solve for next-gen audiences
exchange4media Staff Jul 9, 2019 4:59 PM

The campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding
exchange4media Staff Jul 5, 2019 6:19 PM

Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India
exchange4media Staff Jul 1, 2019 2:13 PM

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup
Shweta Raaj Singh Jun 27, 2019 8:37 AM

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync
exchange4media Staff Jun 26, 2019 3:15 PM

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars
Tasmayee Laha Roy Jun 19, 2019 9:54 AM

Premiering on June 22, Kannadada Kotyadipathi will air every Saturday & Sunday at 8:00pm on Colors Kannada and on Voot thereafter
exchange4media Staff Jun 18, 2019 5:12 PM

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures
exchange4media Staff Jun 17, 2019 12:33 PM