From enviable growth numbers to global recognition, Resulticks has tasted success in just six years of its launch; CEO and Co-founder Redickaa Subrammanian shares the journey

Shikha Paliwal Feb 27, 2020 8:35 AM

Conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions, the campaign features the company's Founder & CEO Malika Sadani

exchange4media Staff Feb 2, 2020 6:00 PM

As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies

Noel Dsouza Jan 31, 2020 8:08 AM

Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM

Fever FM, bagged the award in the electronic media (Hindi) category for its International Yoga Day programming under the umbrella of the #BharatPositive Initiative

exchange4media Staff Jan 9, 2020 6:19 PM

Patil, the founder of Lemma technologies, explains how programmatic can usher in ease, transparency and automation in digital out-of-home

exchange4media Staff Jan 8, 2020 1:18 PM

The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020

Anjali Thakur Jan 6, 2020 8:38 AM

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

Sameer Saxena, The Viral Fever Originals, CCO & Head, shares insights on the new categories the company is planning to enter, the importance of branded content for TVF & new shows in the pipeline

Sonam Saini Dec 16, 2019 12:10 PM

Dravidian activists slam the watchmaker for passing off 'Brahminical traditions as Tamil culture'

exchange4media Staff Dec 9, 2019 4:25 PM

Spread across 14 categories, the sixth edition of the event felicitated the fashionistas of Bollywood industry

exchange4media Staff Dec 5, 2019 3:48 PM

The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results

exchange4media Staff Dec 3, 2019 1:30 PM

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

MightyHive has already established offices in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and Tokyo

exchange4media Staff Nov 21, 2019 7:43 PM

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

exchange4media Staff Nov 18, 2019 11:06 AM

The film will feature exclusively for ZEE5 subscribers on October 16.

exchange4media Staff Oct 17, 2019 5:19 PM

The creative playbook will enable marketers and agencies to look beyond conventional creative practices  

exchange4media Staff Sep 27, 2019 6:02 PM

Panasonic aims to expand its technology benefits to a larger retail ecosystem by enabling SDN technology with Lemma Technologies digital advertising platform

exchange4media Staff Sep 26, 2019 12:03 PM