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On 6 September, the channel will air a show titled ‘Ámman Thiruvizha’
exchange4media Staff Sep 3, 2020 12:30 PM
In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic
Simran Sabherwal Aug 13, 2020 3:29 PM
Guest Author: Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India, writes about tapping into the potential of Programmatic Audio for marketeers
Rita Sahajpaul Aug 6, 2020 9:10 AM
OOH industry leaders share how they plan to bring back brands to malls
Noel Dsouza Aug 5, 2020 8:47 AM
The platform gives marketers access to over 100+ publications across India, GCC & SEA regions
exchange4media Staff Jul 27, 2020 3:01 PM
The strategic partnership utilized Elevision’s premium network of large format digital screens & Lemma’s programmatic DOOH platform
exchange4media Staff Jul 21, 2020 1:57 PM
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Noel Dsouza Jul 16, 2020 8:43 AM
According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms
exchange4media Staff Jul 13, 2020 12:34 PM
ZEE Keralam has earlier honoured the singer by inviting her as a special guest to reality show 'SaReGaMaPa Keralam'
exchange4media Staff Jul 10, 2020 12:27 PM
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Noel Dsouza Jul 6, 2020 8:34 AM
Vasuta Agarwal, Managing Director - Asia Pacific, InMobi talks about the challenges of programmatic and in-app advertising in India and charting the way forward
Dipali Banka Jun 26, 2020 5:01 PM
Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research
exchange4media Staff Jun 17, 2020 10:37 AM
Goel will spearhead programmatic DOOH business expansion for Lemma across SEA
exchange4media Staff Jun 16, 2020 12:37 PM
In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times
Misbaah Mansuri Jun 10, 2020 8:44 AM
Hosted by Mitrajit Bhattacharya, the show will be aired every Friday at 9 pm on Facebook, Twitter, Instagram and YouTube, apart from the Group's website
exchange4media Staff Jun 9, 2020 11:41 AM
According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019
exchange4media Staff Jun 3, 2020 1:35 PM
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
exchange4media Staff Jun 1, 2020 2:46 PM
Behl, Indian filmmaker & TV producer, speaks about the impact of the lockdown on content production, the shift from traditional filmmaking & TV production to OTT content making, and more
Ruhail Amin May 20, 2020 9:15 AM
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
Noel Dsouza May 18, 2020 8:43 AM
