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Digital Place Based Media?blur=25

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

doceree?blur=25

With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands

exchange4media Staff Nov 19, 2020 12:28 PM

Mastercard?blur=25

The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan

exchange4media Staff Nov 18, 2020 2:31 PM

DOOH?blur=25

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

martech?blur=25

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

martech fridays?blur=25

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising

exchange4media Staff Oct 30, 2020 8:58 AM

Eat?blur=25

Lemma would give both traditional and digital brands direct access to this premium inventory

exchange4media Staff Oct 28, 2020 11:06 AM

transit media dooh?blur=25

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

gulab patil?blur=25

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM

Star Maa?blur=25

Soaps like Vadinammma, Karthika Deepam, Intinti Gruha Lakshmi have got the channel high Prime Time viewership

exchange4media Staff Oct 19, 2020 11:45 AM

dpaa?blur=25

The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

lemma viooh?blur=25

The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens

exchange4media Staff Oct 13, 2020 11:49 AM

DOOH and Third Party Cookies?blur=25

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

Amitt Sharma?blur=25

Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space

Dipali Banka Oct 2, 2020 9:56 AM

Restaurants Revival in Mumbai?blur=25

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

new18?blur=25

'Jai Hind Samman' is an initiative to showcase stories of brave Indian soldiers

exchange4media Staff Sep 29, 2020 4:00 PM

OOH Measurement System?blur=25

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

e4m webinar?blur=25

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

Dimpy Yadav?blur=25

Guest Column: Dimpy Yadav, Head of Client Engagement, Xaxis India, writes growth in content consumption in social media, video streaming platforms, & mobile apps has drawn attention to digital media

Dimpy Yadav Sep 10, 2020 9:27 AM