mma-india-forum-2013
Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM

"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

Ad spend through mobile to reach 10% by 2015, say experts?blur=25

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

Mobile can reach all media dark areas of the country: Arun Sharma?blur=25

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:27 AM

Mobile can reach all media dark areas of the country: Arun Sharma?blur=25

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:26 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 10:09 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 8:31 AM