mirum
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Sharma had been working with the agency as Head of Delivery (London). She joined in October 2016.

exchange4media Staff Jul 13, 2018 1:13 PM

The Marathon of Life Campaign?blur=25

‘The Marathon Life’ campaign for Franklin Templeton Investments by Mirum India is headed to Cannes 2018

exchange4media Mumbai Bureau Jun 5, 2018 8:56 AM

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The digital film for the campaign has been produced and directed by Mirum and the ad creatives have been created by Contract Advertising

exchange4media Staff Jun 4, 2018 1:51 PM

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Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

exchange4media Staff May 21, 2018 9:30 AM

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Sanjay Mehta, Joint CEO, Mirum, says that creating a long format film and simply putting it on a digital channel is not digital marketing, it is far more complex than that

exchange4media Staff May 7, 2018 8:56 AM

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Facebook shut down the use of data from third-party data partners like Acxiom, Epsilon and Experian in the wake of the scandal

Venkata Susmita Biswas Apr 5, 2018 9:00 AM

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The video titled ‘Invest for Progress' seeks to encourage women to be financially independent and illustrates how financial independence can be a stepping stone towards achieving their goals in life.

exchange4media Staff Mar 6, 2018 11:16 AM

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The digital advertising fraternity wants to see the dream of a digital India consolidated in 2018

exchange4media Staff Jan 30, 2018 9:00 AM

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Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their plans to scale ahead

Misbaah Mansuri Dec 4, 2017 8:50 AM

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Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha Sep 1, 2017 7:38 AM

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud?blur=25

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

exchange4media Staff Apr 6, 2017 4:43 PM

No dramatic drop in digital ad spends post demonetisation, say industry experts?blur=25

Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation

Venkata Susmita Biswas Feb 1, 2017 9:09 AM

Will Facebook's recent metric errors lead to clients rethinking third party audits??blur=25

The need for transparency in digital advertising has been a hotly debated topic and recent errors by one of the biggest digital publishers might just lead to the topic of third party audits rising up again

exchange4media Staff Dec 15, 2016 8:23 AM

Facebook introduces ads to Messenger; should you be excited??blur=25

Facebook has opened up Facebook Messenger for ads from brands who use Messenger’s developer tools to manage their Messenger conversations. We spoke to digital heads to understand what this means for digital marketers

Abhinn Shreshtha Nov 14, 2016 8:52 AM

A.T.E. appoints Mirum India as the digital agency?blur=25

Mirum India will be overhauling the web presence of A.T.E. and managing all the social media related actives. The agency will also act as the Media Planning and Buying agency for the group

exchange4media Staff Nov 9, 2016 12:23 PM

Mirum India bags Digital & Social Media duties for Global Citizen India?blur=25

The Global Citizen Festival India will be hosted on November 19, 2016 in Mumbai with Coldplay, JAY Z and many leading Indian artists headlining the event

exchange4media Staff Sep 29, 2016 9:49 AM

Airtel, Vodafone or Idea: Who wins the 4G communication battle??blur=25

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy Aug 31, 2016 8:09 AM

Social Media Day 2016 explores social media's impact on global communication?blur=25

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha Jun 30, 2016 8:08 AM

Can Snapchat be the next Facebook of India??blur=25

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM

Is Facebook doing away with the 20% text rule??blur=25

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and reduce content-heavy images on the platform. Now, there have been some reports doing the rounds that Facebook has decided to relax the 20 per cent text restriction on Facebook ads

Abhinn Shreshtha Apr 25, 2016 8:05 AM