Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha Sep 1, 2017 7:38 AM

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud?blur=25

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

exchange4media Staff Apr 6, 2017 4:43 PM

No dramatic drop in digital ad spends post demonetisation, say industry experts?blur=25

Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation

Venkata Susmita Biswas Feb 1, 2017 9:09 AM

Will Facebook's recent metric errors lead to clients rethinking third party audits??blur=25

The need for transparency in digital advertising has been a hotly debated topic and recent errors by one of the biggest digital publishers might just lead to the topic of third party audits rising up again

exchange4media Staff Dec 15, 2016 8:23 AM

Facebook introduces ads to Messenger; should you be excited??blur=25

Facebook has opened up Facebook Messenger for ads from brands who use Messenger’s developer tools to manage their Messenger conversations. We spoke to digital heads to understand what this means for digital marketers

Abhinn Shreshtha Nov 14, 2016 8:52 AM

A.T.E. appoints Mirum India as the digital agency?blur=25

Mirum India will be overhauling the web presence of A.T.E. and managing all the social media related actives. The agency will also act as the Media Planning and Buying agency for the group

exchange4media Staff Nov 9, 2016 12:23 PM

Mirum India bags Digital & Social Media duties for Global Citizen India?blur=25

The Global Citizen Festival India will be hosted on November 19, 2016 in Mumbai with Coldplay, JAY Z and many leading Indian artists headlining the event

exchange4media Staff Sep 29, 2016 9:49 AM

Airtel, Vodafone or Idea: Who wins the 4G communication battle??blur=25

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy Aug 31, 2016 8:09 AM

Social Media Day 2016 explores social media's impact on global communication?blur=25

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha Jun 30, 2016 8:08 AM

Can Snapchat be the next Facebook of India??blur=25

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM

Is Facebook doing away with the 20% text rule??blur=25

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and reduce content-heavy images on the platform. Now, there have been some reports doing the rounds that Facebook has decided to relax the 20 per cent text restriction on Facebook ads

Abhinn Shreshtha Apr 25, 2016 8:05 AM

JWT launches digital agency Mirum in India?blur=25

Social Wavelength becomes part of this global digital network. It will be known as Mirum India

exchange4media Staff Nov 7, 2015 9:11 AM

JWT goes back to its old logo?blur=25

The company has announced it will henceforth be called J. Walter Thompson India

exchange4media Staff Feb 14, 2015 1:33 PM

 JWT announces launch of new global company Mirum?blur=25

It unites 11 digital agencies spanning 17 countries and 40 offices. Siddhartha Vinchurkar is Managing Director of Mirum in India

exchange4media Staff Jan 31, 2015 6:27 PM