mirum
Mobile Gaming?blur=25

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

Smartphones?blur=25

With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

youtube?blur=25

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

Hareesh Tibrewala?blur=25

Forbes Agency Council is an invitation-only community for executives in successful Public Relations, Media Strategy, Creative, and Advertising agencies

exchange4media Staff Jan 6, 2020 12:19 PM

Year Ender Digital Ads?blur=25

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Mirum?blur=25

The account will be serviced by the agency’s Delhi office

exchange4media Staff Dec 11, 2019 10:53 AM

Corian Quartz?blur=25

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces

exchange4media Staff Nov 25, 2019 12:44 PM

TikTok Instagram?blur=25

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

Mirium India?blur=25

The agency has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack

exchange4media Staff Nov 8, 2019 11:19 AM

digital ads?blur=25

The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only

Shikha Paliwal Nov 6, 2019 8:43 AM

Prestige Group and Mirum?blur=25

A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience

exchange4media Staff Nov 4, 2019 11:15 AM

Voice?blur=25

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

Figaro?blur=25

As part of the campaign, spearheaded by Mirum, Figaro invited grandmothers from all over India to review traditional delicacies cooked in olive oil

exchange4media Staff Aug 31, 2019 7:52 AM

Mirum?blur=25

Mirum India will manage digital and social media platforms and focus on brand building and driving traffic to its digital assets

exchange4media Staff Jun 10, 2019 3:32 PM

Nagraj Rao?blur=25

Rao has over 25 years of experience of which 11 years were with IBM India as Retail Delivery & e-Commerce Practice Leader

exchange4media Staff Mar 13, 2019 11:53 AM

MirumFord?blur=25

The account was won after a multi-agency pitch held in Delhi

Neeta Nair Jan 16, 2019 2:54 PM

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Association of Mutual Funds in India launched the Mutual Funds Sahi Hai campaign in March 2017

Venkata Susmita Biswas Aug 27, 2018 8:59 AM