Top Story

e4m_logo.png

Home >> Media - TV >> Article

MIB initiates Content Code discussions with broadcasters again

24-July-2009
Font Size   16
MIB initiates Content Code discussions with broadcasters again

Members of the Parliament have raised objections to at least two different shows on Hindi general entertainment channels in the last two weeks. The latest was the protest against Star Plus’ new reality show ‘Sach Ka Saamna’. The Ministry of Information & Broadcasting (MIB) had issued a show-cause notice to STAR India following the uproar in Rajya Sabha on July 22, 2009, and sped up its plans to meet members of the broadcasting industry to discuss the regulations and the Content Code. The relevant members met the MIB on July 23, 2009.

Information and Broadcasting Minister Ambika Soni presided over the meeting, which saw participation of the Indian Broadcasting Foundation (IBF) and the News Broadcasting Authority (NBA). Some of the industry members who were present at the meeting included IBF President and Essel Group’s Jawahar Goel; NBA President and TV Today’s G Krishnan; STAR India’s Uday Shankar; India TV’s Rajat Sharma; IBN Group’s Rajdeep Sardesai, and Times Global Broadcasting’s Chintamani Rao.

It is understood that the I&B Minister has given a clear indication that the Ministry’s intention was to collaborate with the industry members and take the Content Code forward in a manner that is beneficial for all involved. The preliminary discussion that took place on July 23 delved on various possibilities to take the Content Code deliberation forward, and one of the suggestions that was put forth was that a joint taskforce should be created that would include members from the broadcasting industry, film producers, production houses and so on, and the MIB to recommend a way forward for content regulation.

IBF President Jawahar Goel stated, “The Minister was very open to discussions on the matter, and I believe we would have to meet once more before we can form the taskforce and take the relevant steps on this subject.”

Speaking more on the subject, he said, “We are generating around 10,000 hours of programming every day, of which 2,000 hours is film-based content, which is in any case subjected to the Censor Board. There is also a mechanism in place for news programming. In that sense, it is not that there is no content regulation or relevant checks and balances in place. We have to take the discussion forward keeping all these points in mind.”

As is known, the broadcasting industry has been going to and fro with the government on the Content Code issue for over three years now. The issue has been stalled primarily because there has been no agreement between the industry members and the Government on what is perceived as a direct control over the freedom of the media to express itself and the freedom of the press. Media observers would know that this is a start of another long round of discussions between all involved before something is decided on this subject.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube