mindshift
MindShift Interactive will manage the account of Aegon Life Insurance's Mumbai office
exchange4media Staff Apr 24, 2018 6:14 PM
The campaign highlights the various offerings that make the hotel kid-friendly
exchange4media Staff Jun 8, 2017 10:47 AM
Digital marketing expert Zafar Rais lists five key content marketing trends for 2017
Zafar Rais Jan 6, 2017 8:06 AM
Will leverage digital communications for Universal Music India across social media
exchange4media Staff Sep 23, 2016 12:39 PM
This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content
exchange4media Staff Sep 8, 2016 1:01 PM
Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague
Abhinn Shreshtha May 13, 2016 8:06 AM
LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates
Abhinn Shreshtha Dec 3, 2015 8:13 AM
On this anniversary, MindShift Metrics, the research arm of MindShift Interactive, will be announcing its new services, helping brands delve further into consumer and business insights through digital under the name of Digital Communication services
exchange4media Staff Oct 9, 2015 10:32 AM
The brand has roped in Bollywood actress Priyanka Chopra as its brand ambassador, with the aim to bolster its presence in the country's Tablet and Smartphone market
exchange4media Staff Aug 18, 2015 5:42 PM
In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products
Abhinn Shreshtha Jul 31, 2015 8:19 AM
Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai auto strike
Sarmistha Neogy Jun 20, 2015 9:37 AM
Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash
Sarmistha Neogy Apr 30, 2015 9:33 AM
FM's decision to include digital advertising among the services on which service tax could be levied led to some indignation by digital agencies. With news that service tax will be further increased to 14 per cent, digital agencies and advertisers seem to have another headache on their hands
Abhinn Shreshtha Mar 3, 2015 9:19 AM
Zafar Rais, Founder and CEO of Mindshift Interactive, on why the government needs to keep its promise of the Make In India initiative while enhancing the education ecosystem, liberalize FDI in e-commerce and provide a stable digital infrastructure in the country
Zafar Rais Feb 26, 2015 8:36 AM
Overall positive sentiment about the event was much higher than last year and inclusive reach could have been as high as 8 billion
Abhinn Shreshtha Dec 29, 2014 8:00 AM
Led by MindShift Interactive, a 4-week campaign has been rolled out on multiple digital platforms, including conversations driven by influencers to encourage wider participation in the event
exchange4media Staff Nov 8, 2014 9:25 AM
The first edition of the Indian Super League has taken a leaf out of IPL and a lesson from Pro Kabaddi to keep the buzz alive on social media; with a bit of help from its star patrons and players
Abhinn Shreshtha Oct 31, 2014 8:07 AM
The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams
Abhinn Shreshtha Sep 8, 2014 7:49 AM
