Is digital a better advertising launch pad?

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Max Bupa Walk for Health attracts 10,000 participants through social media

Led by MindShift Interactive, a 4-week campaign has been rolled out on multiple digital platforms, including conversations driven by influencers to en...

Top 5 digital brand campaigns of 2011

Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011

MindShift bags social media duties of Big CBS

The Mumbai-based digital agency is betting big on Facebook & Twitter to bring Big CBS Networks fans closer to the channel

Set a benchmark & then work backwards: Zafar Rais

One cannot create a successful campaign from day one, but can systematically work towards it, says the Founder & CEO of MindShift Interactive

Bigg Boss leads the social media race, KBC follows

Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions

Higher growth, greater spends on social in 2013

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends, as per the MindShift Interactive st...

Higher growth, greater spends on social

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends

Why cross platform strategy works for digital mktg?

Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value

Programmatic ads cannot replace sales teams

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, i...

ISL scores with digital media

The first edition of the Indian Super League has taken a leaf out of IPL and a lesson from Pro Kabaddi to keep the buzz alive on social media; with a...

Union Budget 2015: Guest Column: Govt should spend on digital infra development: Zafar Rais

Zafar Rais, Founder and CEO of Mindshift Interactive, on why the government needs to keep its promise of the Make In India initiative while enhancing...

Union Budget 2015: Despite service tax, digital players optimistic

FM's decision to include digital advertising among the services on which service tax could be levied led to some indignation by digital agencies. With...

Where did Lenskart, American Swan, ScoopWhoop & others go wrong?

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant...

Uber's decision to disable dynamic pricing during Mumbai auto strike pays off

Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai...

Google starts divorcing Google+ from products

In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused an...

MindShift Interactive celebrates 4 years with launch of new services

On this anniversary, MindShift Metrics, the research arm of MindShift Interactive, will be announcing its new services, helping brands delve further i...

LinkedIn gives app a Facebook makeover

LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates

Instagram's new logo sparks outrage, but is it justified?

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly...

MindShift Interactive launches personalised visual content platform- MindShift Studios

This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powe...

MindShift Interactive wins digital mandate for Universal Music India

Will leverage digital communications for Universal Music India across social media

MindShift Interactive launches digital campaign for Novotel Goa Hotels & Resorts

The campaign highlights the various offerings that make the hotel kid-friendly

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