millward-brown

Key takeaway from this year's report is that brands need to take digitisation and trust very seriously to be valued by consumers

exchange4media Staff 07-September-2018

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola

exchange4media Staff 14-September-2017

Hollis on how the global brand advertising industry been progressing and how much of it will trickle down to India or SE Asia.

Ruhail Amin 28-March-2017

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

exchange4media Staff 22-September-2016

Previously, he spent seven years with WPP's GroupM, most recently as Executive Board member and Chief Talent Officer, South Asia

exchange4media Staff 03-November-2015

Speaking on the launch of BrandZ Top 50 Most Valuable Indian Brands report, CVL Srinivas, CEO, GroupM South Asia, talks about digital disruption that is making established brands step into newer dimensions

exchange4media Staff 11-September-2015

Celebrating their 10th year globally, the SMARTIES Awards were held for the first time in Vietnam this year

exchange4media Staff 05-November-2014

As per a Vuclip study of its user base, 81% of metro & 87% of non-metro survey participants identified mobile phones as a preferred medium

exchange4media Staff 05-April-2014

Smile Group has launched BeStylish.com, an online shoe store. The company is relying on word of mouth and social media to reach its audience, and by building knowledge through a shoe-encyclopedia to keep customers engaged.

exchange4media Staff 17-May-2011

Millward Brown, a global research company specialising in advertising, marketing communications, media and brand equity research, held a captivating session on Worldwide Mesh - Weaving the Context into Content.

Tuhina Anand 04-March-2011

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