millward-brown

Key takeaway from this year's report is that brands need to take digitisation and trust very seriously to be valued by consumers

exchange4media Staff Sep 7, 2018 9:00 AM

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola

exchange4media Staff Sep 14, 2017 8:30 AM

Marketers are dealing with a generation averse to advertising: Nigel Hollis, Chief Global Analyst, Millward Brown

Hollis on how the global brand advertising industry been progressing and how much of it will trickle down to India or SE Asia.

Ruhail Amin Mar 28, 2017 8:03 AM

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

exchange4media Staff Sep 22, 2016 8:50 AM

Millward Brown appoints Gaurav Hirey as Chief Human Resource Office for Africa, Middle East & Asia Pacific

Previously, he spent seven years with WPP's GroupM, most recently as Executive Board member and Chief Talent Officer, South Asia

exchange4media Staff Nov 3, 2015 2:44 PM

There's a huge disruption being caused, redefining the role of older brands: CVL Srinivas

Speaking on the launch of BrandZ Top 50 Most Valuable Indian Brands report, CVL Srinivas, CEO, GroupM South Asia, talks about digital disruption that is making established brands step into newer dimensions

exchange4media Staff Sep 11, 2015 8:48 AM

MMA awards Vietnam's mobile marketing stars at SMARTIES Vietnam Awards 2014

Celebrating their 10th year globally, the SMARTIES Awards were held for the first time in Vietnam this year

exchange4media Staff Nov 5, 2014 3:24 PM

Mobile phones a clear choice in India for watching mobile video: Study

As per a Vuclip study of its user base, 81% of metro & 87% of non-metro survey participants identified mobile phones as a preferred medium

exchange4media Staff Apr 5, 2014 11:34 AM

Smile Group launches online shoe store BeStylish

Smile Group has launched BeStylish.com, an online shoe store. The company is relying on word of mouth and social media to reach its audience, and by building knowledge through a shoe-encyclopedia to keep customers engaged.

exchange4media Staff May 17, 2011 11:25 AM

Millward Brown discusses weaving context into content

Millward Brown, a global research company specialising in advertising, marketing communications, media and brand equity research, held a captivating session on Worldwide Mesh - Weaving the Context into Content.

Tuhina Anand Mar 4, 2011 7:21 AM