methbot
FBIseal?blur=25

It is believed that this case is twice as big as that of the Russian ad fraud case Methbot, detected by Whiteops in 2016

exchange4media Staff Nov 28, 2018 8:16 PM

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The need for transparency and protection for online advertising has never been more important than it is now

Abhinn Shreshtha May 29, 2017 8:31 AM

Are Indian advertisers ready to combat Methbot??blur=25

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

Header buying, programmatic direct – key programmatic trends for 2017, say experts?blur=25

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

exchange4media Staff Jan 13, 2017 9:24 AM