meri-saheli
IRS 2011 Q4: Hindi magazines see major decline

Eight of the top 10 magazines have declined in AIR as per the IRS 2011 Q4 results; new entrant in the list Samanya Gyan Darpan is at third position

Abid Hasan Mar 9, 2012 9:24 AM

 IRS 2011 Q2: No cheer for women’s magazines; regional mags fall 14 pc over 2009 R1

Overall, women’s magazines are struggling to retain their readership base. Among languages, regional women’s magazines are losing a higher share of the readership – going from an AIR of 81.83 lakh readers in 2009 R1 to 72.49 lakh in 2010 Q2 to 70.53 Iakh in 2011 Q2 – a decline of 14 per cent over the two-year period.

Arwa Sultanali Oct 19, 2011 8:23 AM

Monthly magazine ‘Meri Saheli’ to turn fortnightly for festive season

To meet the growing demands of its readers and advertisers during the festive season, women centric Hindi monthly, ‘Meri Saheli’, is going fortnightly for the month of November. However, the cover price, ad rates, et al remain unchanged as the magazine gears to tap the festive mood.

Nitin Pandey Oct 13, 2010 8:25 AM