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141Sercon to impart lessons in non-traditional marketing at FMS Delhi

06-August-2009
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141Sercon to impart lessons in non-traditional marketing at FMS Delhi

Continuing with the practice of contributing to the non-traditional marketing industry, 141Sercon, an integrated marketing services company, has taken a step towards preparing marketing experts of tomorrow. 141Sercon has agreed to conduct a Certificate Course in Non-Traditional Marketing for the students of Faculty of Management Studies, Delhi University, at their campus this August. The initiative has been taken in collaboration with MarkSoc, the Marketing Society of FMS.

Talking of the opportunity of teaching at FMS, Vijay Singh, Managing Director, 141Sercon, said, “Non-Traditional Marketing can easily be touted as the trend of the year. It is heartening to see reputed management institutions such as FMS recognise and understand this movement. It is our pleasure to prepare these young enthusiastic students for the marketing challenges ahead.”

Rajesh Ghatge, Executive Director & COO, 141Sercon, added, “At 141Sercon, we have always tried to develop and communicate powerful messaging for brands through new and emerging media vehicles. We will try and impart the same to these students taking them through changing communication landscapes and real-life case situations.”

The course will be divided into a basic and an advanced session aimed at the first year and final marketing year students, respectively. The advanced course is scheduled to commence from August 22.

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