BARC India, Médiamétrie, Numeris and Video Research, will collaborate on future audience measurement initiatives, including development of common technical standards and operational processes

exchange4media Staff 1 week ago

Vendor partners across 12 processes involved in the broadcast measurement system will contribute to the different moving parts of the system. Notable among them are Intel, Hansa, Mediametrie, Civolution, Markdata, Magic9 Media

exchange4media Staff 27-August-2014

It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process

Abhinav Trivedi 06-March-2014

Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough

Abhinav Trivedi 21-January-2014

Under the arrangement, Mediametrie will provide technological know-how & licenses to BARC to use their TV metering system & also help BARC procure its own metering hardware

exchange4media Staff 21-January-2014