Is it right to supersede one’s personal experience over an established and a high sample based system? Are the existing systems and tools not capable of capturing the viewership trend for a secluded audience group, points out Debadutta Mishra, Media Director at Zenith
With the recent restructuring at the India Today Group (ITG) and formation of Special Business Unit (SBU) to focus on Indian language publications, speculations are that ITG could soon foray into language dailies or periodicals genre. exchange4media tried to seek answers from the media planners and buyers over the kind of business ITG can seize in this market.
The India- South Africa ODI series saw an average TVR of 5.0 per cent, which is a combination of both Neo Cricket and DD1 in the TG CS 4+. Most media planners that exchange4media spoke to felt that these ratings were not as per expectations despite India playing well and Tendulkar scoring a double ton.
Mid-Day has become the first Indian print brand to introduce a technology called ‘Quick Response code technology’. This technology will enable readers to read the hard copy of the paper as well as view audio-visual linked file to the key stories on their cell phones. exchange4media spoke to some media planners and industry players to know more about this technology and how it will enhance user experience.