Ten Sports promotes T20 cricket match between SA and India?blur=25

Ten Sports uses a mix of TV, radio and PR to promote the Friendship Cup between South Africa and India

Suraj Ramnath Mar 27, 2012 8:10 AM

HDFC Life earmarks 30-35 pc spends for Click2Protect?blur=25

HDFC Life has embarked on an aggressive digital promotional drive, followed by TV, print & OOH, for its online term insurance plan, Click2Protect

Priyanka Nair Jan 23, 2012 8:28 AM

Reliance awards RCOM to MEC; corporate to OMD?blur=25

As exchange4media had reported yesterday, from March 2012, MEC will handle media for all RCOM biz. OMD will manage corp media duties of Reliance Group

Noor Fathima Warsia Jan 12, 2012 8:09 AM

Reliance Comm realigns media biz: MEC to handle RCOM; OMD to handle corporate?blur=25

Beginning March 2012, MEC will service media requirements of all RCOM businesses. OMD will manage the corporate media mandate for Reliance Group

Noor Fathima Warsia Jan 11, 2012 3:35 PM

GroupM’s Irwin Gotlieb on data, tech & reinventing media biz?blur=25

The worldwide CEO of GroupM speaks on India’s role in shaping the future of global media agency business.

Noor Fathima Warsia Dec 16, 2011 11:28 AM

MEC wins media duties of Harman International in India?blur=25

MEC has won the media AOR for Harman International’s India business. Harman International Inc is the parent company behind an array of legendary brands that includes Harman Kardon, JBL, Mark Levinson, Infinity and AKG.

exchange4media Staff Oct 4, 2011 9:48 AM

MEC wins HARMAN International, India’s media duties?blur=25

MEC, a leading media agency,, announced that they have won the media AOR for the HARMANInternational, India business.

exchange4media Staff Oct 3, 2011 6:24 PM

BPCL shortlists Lintas, Mudra, MEC & Maxus for media biz?blur=25

From the 11 agencies that had gone after the Bharat Petroleum Corporation Ltd (BPCL) media business, nine were invited to present, and now four have made it to the shortlist. These include Lintas Media Group, Mudra Max, MEC and Maxus.

Noor Fathima Warsia Sep 7, 2011 12:59 PM

Microsoft Advertising, MEC, Mindshare decode digital behaviour?blur=25

In a global study titled ‘Living with the Internet’, WPP member media agencies – MEC and Mindshare from the GroupM portfolio – along with Microsoft Advertising, examined 7,000 online surfers to gain insights into their online behaviour.

Fatema Rajkotwala Jun 3, 2011 8:42 AM

RK SWAMY ropes in Tejal Shastri for Media Direction?blur=25

RK SWAMY Media Group has appointed Tejal Shastri as Senior Media Director for Media Direction.

exchange4media Staff Feb 23, 2011 7:47 AM

MEC wins FlipKart's media duties?blur=25

Following a multi-agency pitch, MEC India has been awarded the FlipKart media biz.

exchange4media Staff Feb 22, 2011 8:33 AM

Noorings: Mirror, Mirror on the Wall, Will 2011 be another Ball!??blur=25

Oh yes! Call me a diehard optimist, or the impact of a New Year memo from e4m Group’s top boss, but I am kicked about 2011 and all the fun it would be for media service brands, media industry and ‘digital’ with ongoing evolution of definition.

Noor Fathima Warsia Jan 3, 2011 3:02 PM

Pidilite Industries appoints Madison Media as its media AOR; ac size Rs 50 cr?blur=25

Following the win of the ITC business, Madison Media has now added the media duties of Pidilite Industries Ltd to its kitty. The win includes the complete portfolio business of Pidilite. There was no multi-agency pitch involved. The account size is pegged at Rs 50 crore. Mediaedge:cia (MEC) was the incumbent agency.

Tasneem Limbdiwala Dec 10, 2010 7:32 AM

Dinesh Vyas quits TME India; moves to MEC India?blur=25

Dinesh Vyas has put in his papers at TME India, where he was designated as VP & Head, TME Mumbai. He is joining MEC India and will take charge from September 1, 2010. Vyas will be reporting to T Gangadhar, MD, MEC India and will be based in Mumbai.

Tasneem Limbdiwala Aug 31, 2010 8:08 AM

MEC downloads ‘Are you in control enough to let go?’ guide addressing the changing media landscape?blur=25

Mediaedge:cia (MEC) has developed a next generation blueprint media practice for businesses, called ‘Are you in control enough to let go?’. This downloadable, step-by-step guide helps brands rethink communications solutions by providing thoughtful analysis and case studies from around the world.

exchange4media Mumbai Bureau Aug 20, 2010 8:40 AM

MEC, Starcom, Madison, Mudra Max & incumbent LMG slug it out for ITC media mandate?blur=25

The ITC media pitch is progressing full speed. It is understood that the first round of presentations is now complete, and there were four agencies in addition to the incumbent Lintas Media Group in the fray for the business. The agencies are Mediaedge:cia, Starcom Worldwide, Madison Media and Mudra Max.

Noor Fathima Warsia Jul 13, 2010 8:34 AM

New teams, more matches, more ad-revenues - has IPL reached its peak??blur=25

The addition of two new teams – Pune and Kochi, which cost more than $600 million – has taken the IPL valuation to new heights and also reiterated advertisers’ confidence in the property. However, has IPL reached its peak and is there any further it can go? exchange4media finds out from media planners.

Robin Thomas Mar 24, 2010 8:29 AM

MAX closes 85% inventory for IPL3; frenzy builds up over homecoming?blur=25

IPL is back in the news with its third season. MAX has reportedly already sold 85 per cent of its inventories for IPL3. In an exclusive conversation with exchange4media, Sony Entertainment Television’s Rohit Gupta shares how MAX has been preparing for the tournament. Some media planners also give their take on whether home coming of IPL would deliver in terms ratings.

Robin Thomas Jan 27, 2010 6:54 AM

Media planners gung ho about Nimbus-BCCI partnership extension?blur=25

The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasting rights after having held for it for the last four years. Yannick Colaco, COO, Nimbus Sport, and some leading media planners share their views on what this deal augurs for Nimbus.

Robin Thomas Jan 18, 2010 6:57 AM