Oh yes! Call me a diehard optimist, or the impact of a New Year memo from e4m Group’s top boss, but I am kicked about 2011 and all the fun it would be for media service brands, media industry and ‘digital’ with ongoing evolution of definition.
Following the win of the ITC business, Madison Media has now added the media duties of Pidilite Industries Ltd to its kitty. The win includes the complete portfolio business of Pidilite. There was no multi-agency pitch involved. The account size is pegged at Rs 50 crore. Mediaedge:cia (MEC) was the incumbent agency.
Mediaedge:cia (MEC) has developed a next generation blueprint media practice for businesses, called ‘Are you in control enough to let go?’. This downloadable, step-by-step guide helps brands rethink communications solutions by providing thoughtful analysis and case studies from around the world.
The ITC media pitch is progressing full speed. It is understood that the first round of presentations is now complete, and there were four agencies in addition to the incumbent Lintas Media Group in the fray for the business. The agencies are Mediaedge:cia, Starcom Worldwide, Madison Media and Mudra Max.
The addition of two new teams – Pune and Kochi, which cost more than $600 million – has taken the IPL valuation to new heights and also reiterated advertisers’ confidence in the property. However, has IPL reached its peak and is there any further it can go? exchange4media finds out from media planners.
IPL is back in the news with its third season. MAX has reportedly already sold 85 per cent of its inventories for IPL3. In an exclusive conversation with exchange4media, Sony Entertainment Television’s Rohit Gupta shares how MAX has been preparing for the tournament. Some media planners also give their take on whether home coming of IPL would deliver in terms ratings.
The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasting rights after having held for it for the last four years. Yannick Colaco, COO, Nimbus Sport, and some leading media planners share their views on what this deal augurs for Nimbus.