mec
India’s Got Talent to see 25% decrease in TVR: MEC?blur=25

The opening TVR for this season is estimated to be at 2.4 in All Adults, 15 years+, SEC ABC, All India as compared to TVR of 3.18 in last season

exchange4media Staff Sep 24, 2012 7:39 PM

WPP sets up Red Fuse for Colgate-Palmolive?blur=25

The model would be on similar lines as Global Team Ford, where all agencies – media, creative, direct, digital – servicing the biz would co-locate

Noor Fathima Warsia Sep 7, 2012 8:11 PM

MEC’s ‘Citibank Chasers’ campaign in WARC Priz list?blur=25

This campaign is the only Banking, Financial Services and Insurance industry entry to feature in the list of 20 most innovative campaigns across the world

exchange4media Staff Sep 5, 2012 10:57 PM

Innovation can’t cost reader experience: T Gangadhar?blur=25

Innovations are not the prerogative of media agencies & media owners only, but also of advertisers & creative agencies, says MEC's MD

Ruchika Kumar Jul 23, 2012 7:31 PM

MEC India appoints Ritesh Singh as Head of Digital?blur=25

Singh joins as National Director, MEC Interaction and will report to T Gangadhar, MD India & Tushar Vyas, Managing Partner, GroupM Interactions - South Asia

exchange4media Staff Jun 12, 2012 3:50 AM

The how and why of pitching?blur=25

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’

Dipali Banka Jun 6, 2012 7:13 PM

MEC hits IPL 5 TV ratings prediction spot on?blur=25

For SEC ABC 15+, MEC had estimated an average TV rating of 3.8, which is an increase of 2.5% over IPL 4

exchange4media Staff May 30, 2012 11:45 PM

Innovation & effectiveness are not mutually exclusive?blur=25

MEC India’s MD, T Gangadhar, speaks on the renewed focus the agency has put on industry and global awards

Noor Fathima Warsia May 21, 2012 1:22 AM

Maxus, Gemini TV, MEC India win at FOMA 2012?blur=25

Festival of Media Global Awards announced key winners on April 17

exchange4media Staff Apr 18, 2012 9:41 AM

Maxus, Gemini TV, MEC India win at FOMA 2012?blur=25

Festival of Media Global Awards announced key winners on April 17

exchange4media Staff Apr 18, 2012 9:41 AM

"IPL should be evaluated in current TV environment"?blur=25

Shubha George, COO, MEC South Asia, discusses industry trends that impacted MEC IPL TV Rating Prediction this year and why a rating of 3.8 is good for advertisers

exchange4media Staff Apr 9, 2012 9:23 AM

IPL T20: Going forward, online will eat into television ratings?blur=25

Being out of home is not always the reason to watch IPL online. According to MEC IPL TV Rating Prediction study, online was replacing television at home as well

exchange4media Staff Apr 3, 2012 1:21 PM

IPL T20: Going forward, online will eat into television ratings?blur=25

Being out of home is not always the reason to watch IPL online. According to MEC IPL TV Rating Prediction study, online was replacing television at home as well

exchange4media Staff Apr 3, 2012 10:26 AM

IPL T20: Nokia, Pepsi & Coke to maintain going in recall?blur=25

Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maintain going in recall

exchange4media Staff Apr 3, 2012 10:22 AM

IPL T20: Nokia, Pepsi & Coke to maintain going in recall?blur=25

Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maintain going in recall

exchange4media Staff Apr 3, 2012 10:22 AM

IPL T20: TV ratings predicted to be 2.5% higher this season?blur=25

The MEC IPL TV Rating Prediction study suggests that the average viewership for season 5 would be 3.8. Mumbai Indians is predicted to be the most favourite to win the series

exchange4media Staff Apr 2, 2012 1:10 PM

10 Indian entries compete at the Festival of Media Awards 2012?blur=25

Mindshare has four entries shortlisted, Maxus has two, Lodestar UM, MediaCom India, MEC and Gemini TV have one each

exchange4media Staff Mar 30, 2012 8:39 AM

MEC to unveil IPL 5 viewership expectations?blur=25

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:35 AM

MEC to unveil IPL 5 viewership expectations?blur=25

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:33 AM

Ten Sports promotes T20 cricket match between SA and India?blur=25

Ten Sports uses a mix of TV, radio and PR to promote the Friendship Cup between South Africa and India

Suraj Ramnath Mar 27, 2012 8:10 AM