mec
MEC launches proprietary approach to quantify purchase decisions?blur=25

Momentum, a global shopper behaviour study, quantifies consumer bias by category & brand, the beliefs customers have & how they influence decisions

exchange4media Staff Jun 20, 2013 9:04 AM

"Clients are not in a position where they can endlessly experiment"?blur=25

Clients are becoming quite brave in terms of choices that they might take, but I think it’s a slightly risk averse bravery, says Stephen Li, CEO APAC, MEC

exchange4media Staff May 11, 2013 7:50 PM

2-min video: Media agency of future will be a complicated animal – Stephen Li?blur=25

The APAC CEO of MEC shares his views on the dynamic media scenario and the futuristic media agency, among other things…

Priyanka Mehra May 10, 2013 8:22 PM

Video: 10+2 ad cap is probably ahead of its time – T Gangadhar?blur=25

One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription, says MEC’s MD

Priyanka Mehra May 8, 2013 8:05 PM

Video: 10+2 ad cap is probably ahead of its time – T Gangadhar?blur=25

One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription, says MEC’s MD

Priyanka Mehra May 8, 2013 12:21 AM

Cumulative reach for first 16 games at 129 mn: MEC IPL 6 report?blur=25

The average TV rating for IPL stands at 3.7 (CS 15+ ABC) after the first 16 games. This is 11% lower than the MEC-Meritus estimate for the same stage

exchange4media Staff Apr 20, 2013 7:31 PM

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account?blur=25

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account

exchange4media Staff Mar 26, 2013 8:38 PM

MEC India bags media duties of Dixcy Scott?blur=25

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account

exchange4media Staff Mar 26, 2013 6:46 PM

IPL viewership will increase to 3.9 this season: MEC – Meritus?blur=25

MEC – Meritus forecasts average IPL 6 TV rating to be 3.9, a 2.6 % increase over rating of 3.8 in 2012

Abhinav Trivedi Mar 22, 2013 9:06 PM

Taking the gut feel out of decision making?blur=25

MEC’s online tool, Partnership Intelligence, is aiding marketers by providing in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms

Simran Sabherwal Mar 7, 2013 3:27 AM

Mahindra’s SP Shukla to decode experiential route to brands?blur=25

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra is delivering a special address at the Pitch CMO Summit in Mumbai today

exchange4media Staff Mar 6, 2013 7:52 PM

Marketing stalwarts to reveal building connect through entertainment?blur=25

The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion

exchange4media Staff Mar 6, 2013 7:11 PM

Happy Creative bags creative duties of BlueStone?blur=25

The win comes on the back of a multi-agency pitch. The premium online jewellery store had assigned its media mandate to MEC India in Jan 2013

exchange4media Staff Feb 2, 2013 7:56 PM

MEC India wins online jewellery store BlueStone?blur=25

The agency’s Bangalore office will handle the media duties of the online store for jewellery and accessories

exchange4media Staff Jan 14, 2013 11:55 PM

MEC India wins Radikal Rice digital AOR?blur=25

The win comes on the back of a multi-agency pitch. MEC had recently won the Britannia business in Bangalore

exchange4media Staff Dec 13, 2012 6:49 PM

MEC’s ‘Skyvertising’ activation for Citibank?blur=25

The innovative Twitter based engagement brought alive Citibank’s ‘Dil V/s Bill’ no-extra-cost EMI campaign during the festive season

exchange4media Staff Dec 1, 2012 8:32 PM

Britannia to park Rs 150 cr media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 28, 2012 7:16 PM

Britannia to park Rs 150 crore media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 27, 2012 10:37 PM

Britannia to park Rs 150 crore media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 27, 2012 6:05 PM

KBC scores over IPL: MEC’s Partnership Intelligence?blur=25

As per the study, among cricketing properties, ODI World Cup and T20 World Cup rule. KBC leads the entertainment and non-cricket segments

exchange4media Staff Oct 9, 2012 3:11 AM