mec
MEC challenges industry with 'Brave Your Bias' effort at Advertising Week, New York?blur=25

Debuting at New York’s Advertising Week, “Brave Your Bias” implores people to uncover inherent personal biases and understand how to counter-act against them

exchange4media Staff Sep 27, 2016 8:57 AM

MEC India wins Timesjobs’ digital mandate?blur=25

As part of the mandate, MEC India will offer an array of digital marketing capabilities such as digital planning, strategy and buying, for the brand

exchange4media Staff Aug 1, 2016 8:24 AM

MEC launches MEC Touchpoints?blur=25

The new tool allows MEC to identify category-specific consumer touchpoints for brands.

exchange4media Staff Jul 8, 2016 2:07 PM

MEC's Wavemaker reveals how it helped ‘Broken Witt Rebels’ secure multiple record deals?blur=25

Speaking at the Cannes Lions Festival this evening, the team at MEC Wavemaker demonstrated how the approach it has taken to creating powerful content and targeted social engagement is relevant to any brand seeking to resonate with its target audience.

exchange4media Staff Jun 25, 2016 9:33 AM

MEC partners with Holition to unveil creative DNA of Cannes Lions?blur=25

The installation marks MEC's founding partner status of the Lions Innovation Festival and the interactive display will draw on past Cannes award winners to allow audience to identify their personal strand of creativity

exchange4media Staff Jun 23, 2016 8:08 AM

For us an idea is brilliant if the right audience responds to it: T Gangadhar MEC?blur=25

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..

Priyanka Mehra May 20, 2016 8:18 AM

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MEC’s Global CEO Charles Courtier gets candid about not playing the under-cutting game, why more regular pitching is the new normal after the ‘Mediapalooza’ of 2015, take-aways from as well as focus areas for MEC India

exchange4media Staff May 20, 2016 12:00 AM

Much more regular pitching is the new normal: Charles Courtier?blur=25

MEC’s Global CEO Charles Courtier gets candid about not playing the under-cutting game, why more regular pitching is the new normal after the ‘Mediapalooza’ of 2015, take-aways from as well as focus areas for MEC India

Priyanka Mehra May 16, 2016 8:39 AM

MEC launches their content offer ‘Wavemaker’ In India?blur=25

The objective of MEC Wavemaker is to improve a brand’s performance by embedding content into the consumer purchase journey, driving maximum exposure through optimum distribution & finally measuring effectiveness of content through the lens of clients’ business goal

exchange4media Staff Apr 8, 2016 10:09 AM

I have now become a better practitioner of my craft: Shubha George Red Fuse?blur=25

Shubha George, Managing Director, Red Fuse Asia & CEO, India, talks of her new responsibility and method of integrating all WPP resources to give brand Colgate an advantage

Priyanka Mehra Feb 29, 2016 9:19 AM

Red Fuse Communications promotes Shubha George as MD, Asia?blur=25

In her new role, Shubha will lead the development of integrated marketing communications for Colgate-Palmolive across Asia.

exchange4media Staff Feb 9, 2016 5:36 PM

GoDaddy appoints MEC global media agency-of-record?blur=25

GoDaddy has awarded its global media, digital and analytics and insight business to the agency

exchange4media Staff Dec 19, 2015 12:52 PM

MEC appoints Rahul Karthikeyan as Digital Head - West?blur=25

Rahul Karthikeyan will lead the Digital team at MEC to scale up new business initiatives

exchange4media Staff Dec 17, 2015 8:10 AM

I will try to bring global businesses to OMD in India: Stephen Li?blur=25

"I will try to work together with team here and global teams in London and New York and rest of the world to drive, and bring global business to OMD in India. I also want to roll my sleeves up and help the team here to grow their business as well," says Stephen Li, Asia Pacific CEO, OMD

Priyanka Mehra Dec 2, 2015 8:41 AM

Indian Express Group announces key investments in emerging companies?blur=25

The Group has announced undisclosed round of investments in emerging companies such as Envoged, PayMango India Private Limited, Mister Homecare Services Private Limited and Spiral Content Solutions Private Limited

exchange4media Staff Nov 25, 2015 8:05 AM

Publicis Groupe bags global media mandate of Citibank?blur=25

The Publicis Groupe has bagged the global media mandate on the back of a global media review which was initiated in May

exchange4media Staff Sep 25, 2015 9:07 AM

MEC appoints Rajesh Kumar as Chief Strategy Officer?blur=25

Kumar was previously Chief Strategy Officer at ZenithOptimedia. In his new role he will be based out of Gurgoan and will report to T Gangadhar, Managing Director, MEC along with Raj Gupta, Chief Strategy Officer, MEC Asia Pacific

exchange4media Staff Sep 16, 2015 6:50 PM

MEC wins media duties of ParentCircle?blur=25

MEC won this account after a multi-agency pitch. The account will be led from MEC’s Chennai branch

exchange4media Staff Aug 25, 2015 7:17 PM

$30 billion worth marketing spends up for grabs globally: Action in India heats up?blur=25

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies

exchange4media Staff Aug 12, 2015 9:14 AM

MEC and Starcom Mediavest battle it out for Citibank's $450 million global media duties?blur=25

The India leg of Citibank's global media review which was initiated in May is said to be currently underway, indicate industry sources. MEC currently handles media duties for the brand in India

exchange4media Staff Jul 24, 2015 9:24 AM