mcdowells-no-1-soda

We want McDowell's No 1 Yaari to be intrinsically embedded in culture: Amrit Thomas, Diageo India

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Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

exchange4media Staff Dec 13, 2017 8:50 AM

McDowell’s No.1 Soda launches its sonic asset through the ‘No.1 Yaari Jam’

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These original ‘No.1 Yaari’ songs are in Hindi, Kannada, Marathi, Rajasthani and Punjabi and are connected through the brand’s new sonic asset

exchange4media Staff Dec 6, 2017 3:52 PM