Chase profiles and not eyeballs to market your brand: Ashok Venkatramani?blur=25

Brands need to start defining the kind of audience profiles they want to reach and target sharply, says MCCS CEO Venkatramani, who spoke at the launch of Businessworld Marketing WhiteBook

Abid Hasan Jul 2, 2015 8:30 AM

Neeraj Sanan slated to exit from the Focus TV Group as CEO?blur=25

Sanan who had joined as CEO in March last year, has just about completed a year in his current role

e4m Desk Apr 6, 2015 8:36 AM

MCCS slated to wind up their regional news channel ABP Sanjha?blur=25

The management has informed its 170 + employees to resign & has offered them a severance of three months, confirm industry sources

Abid Hasan Nov 27, 2014 8:35 AM

Punjab has been a difficult market to crack for advertisers: Ashok Venkatramani?blur=25

Ashok Venkatramani, CEO, MCCS talks about receiving a license from MIB for Punjabi news channel ABP Sanjha, the potential of the burgeoning economy of the state & the challenge for advertisers in terms of reach

Abid Hasan Aug 11, 2014 8:13 AM

Rajasthan Patrika gets MIB nod for news channel?blur=25

The news channel has been christened Patrika TV Rajasthan. The Modi Govt has also cleared the licences for MCCS' Punjabi news channel ABP Sanjha and spirituality-based channel Peace of Mind owned by God Media

e4m Desk Aug 1, 2014 8:05 AM

MediaPro split likely to benefit MSOs??blur=25

With the MediaPro split there is a possibility that more content aggregators might emerge in the market. The implications are likely to affect the MSOs and are expected to give them better bargaining power

Abhinav Trivedi Jun 4, 2014 9:02 AM

Neeraj Sanan puts in his papers at ABP News?blur=25

Sanan, Chief Marketing Officer, MCCS, was with the organisation for last six years and was responsible for marketing of the flagship news channels ABP News, Majha and Ananda

Abid Hasan Mar 27, 2014 7:40 AM

Sudip Roy joins Neo as SVP, Advertising Revenue?blur=25

Sudip Roy is appointed as SVP at Neo Neo Sports Broadcast. He aims at leading the revenue of Neo at new heights. Read Roy's exciting journey here in detail.

e4m Desk Jun 11, 2013 9:56 PM

Sudip Roy joins Neo as SVP, Advertising Revenue?blur=25

Prior to this, Roy was with MCCS as Biz Head – Events & Special Features, and was responsible for Advertising Revenue for ABP News, ABP Ananda & ABP Majha

e4m Desk Jun 10, 2013 5:11 AM

ABP News gives viewers the edge in new brand campaign?blur=25

ABP expands its ‘Aapko rakhe aage’ proposition to ‘ABP News dekhne walon ki sab sunte hain’. The campaign executed by Lowe Lintas goes on air from today

Abid Hasan Apr 16, 2013 10:11 PM

ABP News announces the best cities to live in India?blur=25

Nagpur, the best city to live in India and also the greenest city with best health care services and public transport

e4m Desk Mar 7, 2013 9:05 PM

“DAS Phase I over, but consumers remain untouched”?blur=25

Ashok Venkatramani, CEO, MCCS takes a reality check on the digitisation process in India & lists out the ground realities for broadcasters & consumers

Abid Hasan Mar 1, 2013 7:27 PM

Focus on adding brand value in 2013: Industry experts?blur=25

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM

Barun Das steps down as Zee News CEO, Alok Agrawal to take charge?blur=25

Das quits after a stint of five years. He plans to turn entrepreneur. Alok Agrawal, Ex COO, Cheil will take his place at Zee News

Abid Hasan Sep 29, 2012 7:28 PM

As MCCS gears up to become ABP News...?blur=25

MCCS’ EVP – Marketing & Distribution, Neeraj Sanan speaks on the company’s preparation to let go of ‘Star’ branding from June 1

Noor Fathima Warsia May 18, 2012 8:45 PM

TRAI ad cap can adversely affect economic growth: Ashok Venkatramani?blur=25

The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV

Ashok Venkatramani May 16, 2012 8:45 PM

Mindshare & Lowe work on MCCS’ new id?blur=25

The on-air change will see Star News, Star Ananda & Star Majha become ABP News, ABP Ananda & ABP Majha. The communication theme is ‘Our Stars don’t change, our News does not change, only our name changes’

e4m Desk May 7, 2012 8:24 PM

IMPACT Annv Spl: Success mantras for news broadcasting industry?blur=25

Ashok Venkatramani, Chief Executive Officer, MCCS, highlights the seven steps to building a flourishing news broadcasting industry.

Ashok Venkatramani Dec 21, 2011 10:46 PM

Changes at MCCS: Neeraj Sanan, Avinash Pandey promoted to EVP?blur=25

MCCS has made some top level changes. Neeraj Sanan has been promoted as Executive Vice President – Marketing and Distribution, while Avinash Pandey is Executive Vice President – Sales. The changes are with immediate effect.

Nitin Pandey Apr 8, 2011 9:33 AM