Brands need to start defining the kind of audience profiles they want to reach and target sharply, says MCCS CEO Venkatramani, who spoke at the launch of Businessworld Marketing WhiteBook

Abid Hasan 02-July-2015

Sanan who had joined as CEO in March last year, has just about completed a year in his current role

exchange4media Staff 06-April-2015

The management has informed its 170 + employees to resign & has offered them a severance of three months, confirm industry sources

Abid Hasan 27-November-2014

Ashok Venkatramani, CEO, MCCS talks about receiving a license from MIB for Punjabi news channel ABP Sanjha, the potential of the burgeoning economy of the state & the challenge for advertisers in terms of reach

Abid Hasan 11-August-2014

The news channel has been christened Patrika TV Rajasthan. The Modi Govt has also cleared the licences for MCCS' Punjabi news channel ABP Sanjha and spirituality-based channel Peace of Mind owned by God Media

exchange4media Staff 01-August-2014

With the MediaPro split there is a possibility that more content aggregators might emerge in the market. The implications are likely to affect the MSOs and are expected to give them better bargaining power

Abhinav Trivedi 04-June-2014

Sanan, Chief Marketing Officer, MCCS, was with the organisation for last six years and was responsible for marketing of the flagship news channels ABP News, Majha and Ananda

Abid Hasan 27-March-2014

Sudip Roy is appointed as SVP at Neo Neo Sports Broadcast. He aims at leading the revenue of Neo at new heights. Read Roy's exciting journey here in detail.

exchange4media Staff 11-June-2013

Prior to this, Roy was with MCCS as Biz Head – Events & Special Features, and was responsible for Advertising Revenue for ABP News, ABP Ananda & ABP Majha

exchange4media Staff 10-June-2013

ABP expands its ‘Aapko rakhe aage’ proposition to ‘ABP News dekhne walon ki sab sunte hain’. The campaign executed by Lowe Lintas goes on air from today

Abid Hasan 16-April-2013

Nagpur, the best city to live in India and also the greenest city with best health care services and public transport

exchange4media Staff 07-March-2013

Ashok Venkatramani, CEO, MCCS takes a reality check on the digitisation process in India & lists out the ground realities for broadcasters & consumers

Abid Hasan 01-March-2013

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair 12-February-2013

Das quits after a stint of five years. He plans to turn entrepreneur. Alok Agrawal, Ex COO, Cheil will take his place at Zee News

Abid Hasan 29-September-2012

MCCS’ EVP – Marketing & Distribution, Neeraj Sanan speaks on the company’s preparation to let go of ‘Star’ branding from June 1

Noor Fathima Warsia 18-May-2012

The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV

Ashok Venkatramani 16-May-2012

The on-air change will see Star News, Star Ananda & Star Majha become ABP News, ABP Ananda & ABP Majha. The communication theme is ‘Our Stars don’t change, our News does not change, only our name changes’

exchange4media Staff 07-May-2012

Ashok Venkatramani, Chief Executive Officer, MCCS, highlights the seven steps to building a flourishing news broadcasting industry.

Ashok Venkatramani 21-December-2011

MCCS has made some top level changes. Neeraj Sanan has been promoted as Executive Vice President – Marketing and Distribution, while Avinash Pandey is Executive Vice President – Sales. The changes are with immediate effect.

Nitin Pandey 08-April-2011