mccs
Brands need to start defining the kind of audience profiles they want to reach and target sharply, says MCCS CEO Venkatramani, who spoke at the launch of Businessworld Marketing WhiteBook
Abid Hasan Jul 2, 2015 8:30 AM
Sanan who had joined as CEO in March last year, has just about completed a year in his current role
The management has informed its 170 + employees to resign & has offered them a severance of three months, confirm industry sources
Abid Hasan Nov 27, 2014 8:35 AM
Ashok Venkatramani, CEO, MCCS talks about receiving a license from MIB for Punjabi news channel ABP Sanjha, the potential of the burgeoning economy of the state & the challenge for advertisers in terms of reach
Abid Hasan Aug 11, 2014 8:13 AM
The news channel has been christened Patrika TV Rajasthan. The Modi Govt has also cleared the licences for MCCS' Punjabi news channel ABP Sanjha and spirituality-based channel Peace of Mind owned by God Media
With the MediaPro split there is a possibility that more content aggregators might emerge in the market. The implications are likely to affect the MSOs and are expected to give them better bargaining power
Abhinav Trivedi Jun 4, 2014 9:02 AM
Sanan, Chief Marketing Officer, MCCS, was with the organisation for last six years and was responsible for marketing of the flagship news channels ABP News, Majha and Ananda
Abid Hasan Mar 27, 2014 7:40 AM
Sudip Roy is appointed as SVP at Neo Neo Sports Broadcast. He aims at leading the revenue of Neo at new heights. Read Roy's exciting journey here in detail.
Prior to this, Roy was with MCCS as Biz Head – Events & Special Features, and was responsible for Advertising Revenue for ABP News, ABP Ananda & ABP Majha
ABP expands its ‘Aapko rakhe aage’ proposition to ‘ABP News dekhne walon ki sab sunte hain’. The campaign executed by Lowe Lintas goes on air from today
Abid Hasan Apr 16, 2013 10:11 PM
Nagpur, the best city to live in India and also the greenest city with best health care services and public transport
Ashok Venkatramani, CEO, MCCS takes a reality check on the digitisation process in India & lists out the ground realities for broadcasters & consumers
Abid Hasan Mar 1, 2013 7:27 PM
Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference
Priyanka Nair Feb 12, 2013 8:20 PM
Das quits after a stint of five years. He plans to turn entrepreneur. Alok Agrawal, Ex COO, Cheil will take his place at Zee News
Abid Hasan Sep 29, 2012 7:28 PM
MCCS’ EVP – Marketing & Distribution, Neeraj Sanan speaks on the company’s preparation to let go of ‘Star’ branding from June 1
Noor Fathima Warsia May 18, 2012 8:45 PM
The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV
Ashok Venkatramani May 16, 2012 8:45 PM
The on-air change will see Star News, Star Ananda & Star Majha become ABP News, ABP Ananda & ABP Majha. The communication theme is ‘Our Stars don’t change, our News does not change, only our name changes’
Ashok Venkatramani, Chief Executive Officer, MCCS, highlights the seven steps to building a flourishing news broadcasting industry.
Ashok Venkatramani Dec 21, 2011 10:46 PM
MCCS has made some top level changes. Neeraj Sanan has been promoted as Executive Vice President – Marketing and Distribution, while Avinash Pandey is Executive Vice President – Sales. The changes are with immediate effect.
Nitin Pandey Apr 8, 2011 9:33 AM
