McCann Delhi has added the Paytm account, and McCann Mumbai has won IDFC Bank’s creative mandate

exchange4media Staff 07-July-2015

2015 edition of Cannes Lions Festival of Creativity has concluded and the big buzz in India is BBDO winning the inaugural Glass Grand Prix at the festival

exchange4media Staff 29-June-2015

Both the wins have been recorded in a multi-agency pitch

exchange4media Staff 26-June-2015

McCann and Grey both have 5 shortlisted entries, 3 entries from Cheil, 3 from Contract and 2 from Taproot make it to the shortlist

exchange4media Staff 22-June-2015

McCann Worldgroup India has managed to garner maximum shortlists with 4 entries. Close on the heels were Grey Worldwide India, Creative Land Asia, Mumbai, and Ogilvy & Mather, Mumbai with three entries each

exchange4media Staff 22-June-2015

Six of these entries are from Medulla Communications in the Pharma category, three from McCann Worldgroup India, and one from Ogilvy & Mather Mumbai

exchange4media Staff 20-June-2015

"Globally, more than half of the people prefer global brands, but in India it is less than half," says Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup, as she reveals insights on India from a worldwide survey of public sentiment 'The Truth About Global Brands'

Ankur Singh 27-May-2015

The study reveals that of the 30,000 people in 29 countries surveyed, people in India are the most proud of their national identity (94 per cent), compared to an average of 85 per cent globally

exchange4media Staff 23-May-2015

McCann wins 6 pencils, including India’s first ever Yellow pencil, 1 Graphite, 4 Wood Pencils at D&AD Professional Awards 2015

exchange4media Staff 22-May-2015

Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media

Sarmistha Neogy 21-May-2015

As the online wallet ecosystem gathers momentum, we analyse the marketing strategies of Paytm and PayU

Sarmistha Neogy 20-May-2015

With 18 One Show Pencils, India ranked 10th out of 65 countries that submitted entries this year

exchange4media Staff 12-May-2015

“Unfortunately the awards tend to be very competitive; if an agency says I will participate or not participate depending on my result, is an individual decision for the agency to take,” says Nakul Chopra, Chairman of Goafest 2015 & Vice President of Advertising Agencies Association of India (AAAI)

Priyanka Mehra 04-March-2015

Lowe bagged the highest number of Golds, Ogilvy and McCann won 2 each; no other agency was awarded any Gold

exchange4media Staff 19-January-2015

The Grand Effie of the Year went to Soho Square for BJP’s ‘The Political Campaign That Created History’. HUL was declared Client of the Year

Collin Furtado 17-January-2015

Based in Singapore with experience all over Asia, Cadell oversees around 3,800 employees at McCann Worldgroup offices across some 20 markets

exchange4media Staff 09-January-2015