Parachute Advansed Body Lotion launches new campaign by McCann Erickson

The Marico brand has shifted the frame of reference with its proposition of “Rekindling romance” in a married housewife’s life

exchange4media Staff Oct 24, 2015 8:53 AM

Sachin Tendulkar fields questions from Prasoon Joshi at IAA Summit

The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns

Srabana Lahiri Sep 7, 2015 8:19 AM

Jesse Lin appointed vice chairman of McCann Worldgroup Asia Pacific

McCannn World Group chief executive, China, Lin has been handed an expanded role with his appointment as vice chairman of McCann Worldgroup Asia Pacific

exchange4media Staff Aug 25, 2015 12:47 PM

Does Schmitten's 'bold and bare' digital ad hit the sweet spot?

This is the first creative work from McCann, after the premium chocolate brand moved over from Publicis

Sarmistha Neogy Aug 18, 2015 8:06 AM

McCann wins Incredible India account

The account, which was earlier handled by Ogilvy, was won by McCann in a multi-agency pitch for a three year period

exchange4media Staff Aug 1, 2015 4:15 PM

Saavn and use love and laughter in new campaigns

While, McCann has given a comic tone to Saavn's new TVCs, M&C Saatchi on the other hand uses a love story angle to unveil's new episodic campaign

Sarmistha Neogy Jul 18, 2015 8:48 AM

Havas sole Indian finalist for 23the Annual Cresta Awards

Impact BBDO, Dubai, McCann Erickson, New York, Forsman & Bodenfors, Gothenburg, Publicis Conseil, Paris, HEIMAT, Berlin, BETC, Paris, Rosapark, Paris and TBWA\Paris top list of 18 finalists

exchange4media Staff Jul 9, 2015 11:01 AM

McCann bags creative duties of Paytm and IDFC Bank

McCann Delhi has added the Paytm account, and McCann Mumbai has won IDFC Bank’s creative mandate

exchange4media Staff Jul 7, 2015 11:55 AM

Cannes 2015: BBDO and McCann shine at Cannes

2015 edition of Cannes Lions Festival of Creativity has concluded and the big buzz in India is BBDO winning the inaugural Glass Grand Prix at the festival

exchange4media Staff Jun 29, 2015 9:31 AM

Cannes 2015: 18 Indian entries shortlisted for Press Lions

McCann and Grey both have 5 shortlisted entries, 3 entries from Cheil, 3 from Contract and 2 from Taproot make it to the shortlist

exchange4media Staff Jun 22, 2015 1:38 PM

15 Indian entries shortlisted for Outdoor Lions, McCann leads with 4 entries

McCann Worldgroup India has managed to garner maximum shortlists with 4 entries. Close on the heels were Grey Worldwide India, Creative Land Asia, Mumbai, and Ogilvy & Mather, Mumbai with three entries each

exchange4media Staff Jun 22, 2015 1:37 PM

Cannes 2015: 10 Indian entries shortlisted for Lions Health

Six of these entries are from Medulla Communications in the Pharma category, three from McCann Worldgroup India, and one from Ogilvy & Mather Mumbai

exchange4media Staff Jun 20, 2015 3:46 PM

Trust in local brands is as high as 75 per cent in India: Suzanne Powers

"Globally, more than half of the people prefer global brands, but in India it is less than half," says Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup, as she reveals insights on India from a worldwide survey of public sentiment 'The Truth About Global Brands'

Ankur Singh May 27, 2015 8:44 AM

McCann reveals "Truth About Global Brands", claims Indians most proud of national identity

The study reveals that of the 30,000 people in 29 countries surveyed, people in India are the most proud of their national identity (94 per cent), compared to an average of 85 per cent globally

exchange4media Staff May 23, 2015 12:40 PM

McCann wins India's first D&AD Yellow Pencil

McCann wins 6 pencils, including India’s first ever Yellow pencil, 1 Graphite, 4 Wood Pencils at D&AD Professional Awards 2015

exchange4media Staff May 22, 2015 9:32 AM

Dettol launches another ad with ‘Dettol Dettol Ho!' jingle

Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media

Sarmistha Neogy May 21, 2015 9:01 AM

Paytm launches campaign during IPL, PayU considers it a cluttered medium

As the online wallet ecosystem gathers momentum, we analyse the marketing strategies of Paytm and PayU

Sarmistha Neogy May 20, 2015 9:16 AM