mccann

McCann Worldgroup, India, won a Grand Lotus, 2 Gold, one Silver, and 4 Bronze

exchange4media Staff 27-March-2017

Taking forward the brand narrative on Unbox Zindagi, these films explore moments where fashion is instrumental to defining a new phase of life, says Kanika Kalra, Vice President - Marketing, Snapdeal and FreeCharge

exchange4media Staff 16-March-2017

Kapoor has moved in to helm the creative in Bangalore while Batra has moved to the position of the Creative Head for McCann Delhi operations

exchange4media Staff 22-February-2017

The Gunn Report is an annual ranking of creative agencies across the globe based on their performance at 45 creative awards shows using a proprietary point system.

exchange4media Staff 03-February-2017

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

exchange4media Staff 17-December-2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

exchange4media Staff 05-December-2016

Twitteratis took offence in the content of the ad, as a result of which, the brand withdrew its ad and came up with their latest campaign titled - ‘ATM nahi, Paytm Karo!’

exchange4media Staff 15-November-2016

Both Pandey and Joshi are not giving too much importance to Trump’s latest promo, “Abki baar Trump sarkar”

Saif Ahmad Khan 28-October-2016

The Indian rendition of the song features brand ambassadors Dwayne Bravo & Chris Gayle and has crossed 372,948 views on YouTube while also trending on Twitter

exchange4media Staff 25-October-2016

Kapoor started his career with Saatchi & Saatchi Delhi in 1997. In his career spanning 19 years, he has worked with agencies like Leo Burnett, Enterprise Nexus, Ogilvy, McCann, ElevenBrandworks& BBH before joining McCann

exchange4media Staff 08-October-2016

McCann’s gold winning work included the much successful re-launch campaign for Maggi, the ‘Light up a village’ campaign for Western Union and thecCulture-inspired idea of ‘Dettol KaDhula’ to promote hygiene in India

exchange4media Staff 20-September-2016

Veteran ad man Prasoon Joshi was honoured with the Legend of the Year felicitation at exchange4media's INK Awards 2016. We caught up with him to get his thoughts on the significance of print advertising.

Abhinn Shreshtha 15-September-2016

On the occasion of exchange4media’s inaugural Indian Content Marketing Awards, MY FM released ‘R(e)volution of Radio’, a booklet on the importance of radio in a brand’s marketing strategy

exchange4media Staff 01-September-2016

The agency has created its own, limited-edition perfume, I CANN Eau de Créativité, with the purpose of making it a medium to boost creativity

exchange4media Staff 03-August-2016

J.Walter Thompson has been shortlisted in four categories while Taproot Dentsu and Dentsu Creative Impact has been shortlisted in 3 categories each

exchange4media Staff 20-June-2016

Speaking at the Cannes Lions Festival 2016, Medulla Communications' Amit Akali and Praful Akali believe that whilst the creative team is the soul of advertising in healthcare communication domain, working with a medical expert is a must have. The greater the integration of the medical team with the creative team, the better is the communication

Priyanka Mehra 20-June-2016

Among the Indian big winners, Ogilvy &Mather-Mumbai took home the only Gold Pencil. Also, McCann Worldgroup-Mumbai bagged the highest number of Pencils i.e, 5 (3 Silver + 2 Bronze)

exchange4media Staff 14-May-2016

A Bangalore University alumni, he has been one of the key architects of some significant brand like TVS, Britannia, Tata Tea and ITC foods to name a few

exchange4media Staff 29-April-2016

One Club has announced the film, cross-platform, direct and print and outdoor finalists for the 43rd Annual One Show Awards, the worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications. There are finalists from 40 countries

exchange4media Staff 30-March-2016

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