mccann-worldgroup
Will we see the revival of the 'long copy'??blur=25

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra May 16, 2013 8:40 PM

3 Pencils for McCann Worldgroup @One Show Awards?blur=25

McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards

Priyanka Mehra May 10, 2013 7:38 PM

One Show Awards: McCann Worldgroup brings home 3 Pencils?blur=25

McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards

Priyanka Mehra May 9, 2013 6:11 PM

Experiment with your craft, but not at the client’s expense: Prasoon Joshi?blur=25

Joshi gives a clarion call for responsible creativity and advises the advertising fraternity to channelise their creative urges in selling the client’s products

Priyanka Mehra Apr 22, 2013 5:34 AM

Video: We have won the rarest of the rare – Grand Prix: Prasoon Joshi?blur=25

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

Video: We have won the rarest of the rare – Grand Prix: Prasoon Joshi?blur=25

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

Flashed Earlier: Leo Burnett triumphs @Goafest; McCann Worldgroup India follows?blur=25

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 8, 2013 10:42 PM

Leo Burnett triumphs @Goafest; McCann Worldgroup India follows?blur=25

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 11:59 PM

Leo Burnett triumphs @Goafest; McCann Worldgroup India follows?blur=25

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 6:51 PM

A bonfire of all things ‘scam’: Goafest 2013?blur=25

Ashish Chakravarty of McCann Worldgroup is unexpecting that agencies will pledge to rid the industry of the alleged pestilence of scam-vertising

Ashish Chakravarty Apr 5, 2013 5:22 AM

A bonfire of all things ‘scam’: Goafest 2013?blur=25

Ashish Chakravarty of McCann Worldgroup is unexpecting that agencies will pledge to rid the industry of the alleged pestilence of scam-vertising

Ashish Chakravarty Apr 5, 2013 4:54 AM

McCann Worldgroup India acquires End To End Marketing Solutions?blur=25

The acquisition will allow MWG India to boost its database marketing capabilities and enhance its presence in the technology sector

Priyanka Mehra Apr 4, 2013 7:45 PM

McCann & Leo Burnett make India proud at ANDY Awards 2013?blur=25

McCann Worldgroup India won a Silver and a Bronze, while Leo Burnett India bagged a Silver at the 49th International ANDY Awards

Priyanka Mehra Mar 25, 2013 7:28 PM

I try to drive myself towards excellence: Prasoon Joshi?blur=25

The McCann Worldgroup India Exec Chairman & CEO talks about winning his 2nd National Award, now being an exciting time to be in the ad biz and much more…

Priyanka Mehra Mar 23, 2013 7:39 PM

Taproot gets India Gold, also bags 'Creative Agency of the Year' @AdFest?blur=25

Taproot India leads the pack with 11 metals, including 1 Grand Prix and a Gold; McCann, Grey & Leo Burnett follow suit, taking the India metal tally to 34

Priyanka Mehra Mar 20, 2013 7:40 PM

TapRoot leads metal tally @AdFest 2013, Grey & McCann follow?blur=25

TapRoot India bags 6 metals on day one of the AdFest results; Grey Worldwide and McCann Worldgroup India win 2 metals each; no gold for India yet

Priyanka Mehra Mar 19, 2013 7:29 PM

Ogilvy India sweeps EFFIE Awards 2012?blur=25

Ogilvy put a total score of 280 points. McCann follows with 65 & Lowe with 60 points. Ogilvy also won the Grand EFFIE Award

Saloni Surti Dec 5, 2012 7:30 PM

“Personalisation is the highest form of segmentation”?blur=25

We can’t personalise everything in a country of 1.2 bn people. Talk to people who are directly relevant to your biz, says Piyush Pandey of O&M

exchange4media Staff Nov 28, 2012 7:29 PM

Ogilvy leads EFFIE 2012 shortlist; McCann follows?blur=25

EFFIE 2012 included two new categories this year. The Award would be held in Mumbai on December 4

exchange4media Staff Nov 26, 2012 4:27 AM

The India Cannes Scoreboard 2012?blur=25

Grabbing 14 metals in total, take a look at how Indian agencies performed at Cannes Lions International Festival of Creativity this year.

Deepika Bhardwaj Jun 27, 2012 4:53 AM