DDB Mudra Delhi beefs up creative team with 2 new hires?blur=25

Mahesh Parab and Talha Bin Mohsin have been roped in as ECDs and will lead the creative teams of all of DDB Mudra Delhi’s clients

exchange4media Staff Nov 6, 2012 7:46 PM

Coca-Cola spreads happiness around the dining table?blur=25

The TVC shares a fantastic insight that Coca-Cola brings the family together but the creative rendition does not do justice to it, say experts

Twishy Oct 22, 2012 8:48 PM

Karbonn’s whacky multi-tasking ads strike a chord?blur=25

Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos

Twishy Oct 18, 2012 8:18 PM

Nescafe Sunrise moves from McCann to Publicis?blur=25

Nestle India has moved the creative duties for its coffee brand Nescafe Sunrise from McCann Erickson to Publicis, following global realignment

Deepika Bhardwaj Jun 26, 2012 7:36 PM

DS Group awards Tulsi Saada biz to Dentsu Marcom?blur=25

The group had recently handed over the creative duties of its flavoured pan masala brands Meetha Mazaa and Rajnigandha to McCann Erickson

Deepika Bhardwaj May 22, 2012 7:48 PM

McCann Erickson makes entry into DS Group?blur=25

McCann Erickson has made an inroad into DS Group winning creative duties for its flavoured pan masala brand Rajnigandha and Meetha Mazaa

Deepika Bhardwaj Apr 25, 2012 8:20 AM

McCann Erickson makes entry into DS Group?blur=25

McCann Erickson has made an inroad into DS Group winning creative duties for its flavoured pan masala brand Rajnigandha and Meetha Mazaa

Deepika Bhardwaj Apr 24, 2012 2:44 PM

Mumbai is one of four hubs for IPG-Omnicom entity for Chevy, Commonwealth?blur=25

While Commonwealth, Chevy's global ad agency, will not impact GM India ad biz, which is under McCann’s custodianship, Mumbai will be the hub for the region including markets Asia, Middle East & North Africa

exchange4media Staff Mar 29, 2012 1:13 PM

Whatever we do has to make business sense & be scalable: Prasoon Joshi?blur=25

Prasoon Joshi, Exec Chairman & CEO, McCann Worldgroup speaks to e4m on the agency’s 2012 agenda, which includes developing alternate revenue streams

Noor Fathima Warsia Mar 22, 2012 9:28 AM

McCann elevates Jitendra Dabas to EVP – Planning?blur=25

Jitender Dabas, who had joined McCann Erickson Delhi in January 2011 from JWT India, will now also oversee McCann Bangalore Strategic Planning

exchange4media Staff Mar 15, 2012 10:07 AM

Mankind scouts for creative partner for two brands?blur=25

Mankind Pharma is on the lookout for creative partners for two of its brands – Manforce Condoms and Kaloree 1. The pitch process will be held in Delhi

Deepika Bhardwaj Feb 22, 2012 7:47 AM

Draftfcb Ulka wins creative duties of

Draftfcb Ulka has won the account on the back of a closely fought multi-agency pitch in Delhi. The size of the business is upwards of Rs 20 crore

Deepika Bhardwaj Jan 25, 2012 4:32 PM

Dish TV’s Rs 25-cr campaign a tribute to TV buffs?blur=25

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM

CNBC Awaaz launches brand campaign to mark 7 yrs?blur=25

From being an out-and-out business channel, CNBC Awaaz is progressing to become a growth tool, which creates value for its viewers

Shanta Saikia Jan 13, 2012 8:02 AM

Usha Intl to up Rs 80 cr mktg budget; focus home appliances?blur=25

The company plans to hike its marketing spends in 2012 and set aside a good percentage of its spends for appliances to give a major thrust to that business.

Deepika Bhardwaj Dec 29, 2011 9:47 AM

Initiative masterminds global free campaign for charity?blur=25

Initiative is partnering with some of the world’s largest media owners to run the campaign and help raise $1 million to help young people around the world.

exchange4media Staff Dec 28, 2011 4:31 PM

Usha Intl assigns media duties to LMG; ac size Rs 25 cr?blur=25

The win comes on the back of a multi-agency pitch involving MPG, MEC and Madison, besides LMG. ZenithOptimedia is the incumbent media agency.

Nitin Pandey Nov 23, 2011 9:43 AM

Reebok leaves India ‘Flex’ified with Real Flex?blur=25

Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among consumers. Sajid Shamim, Brand Director, Reebok, shares more on the campaign...

Shanta Saikia Oct 4, 2011 9:34 AM

Madison, McCann & Marico wish ‘Happy Birthday Dear Heart’?blur=25

Madison Media and McCann Erickson have teamed up once again on ‘World Heart Day’ to take forward Saffolalife’s mission to reduce incidences of cardio-vascular diseases. The agencies partnered with The Times of India to wish ‘Happy Birthday Dear Heart’ on September 29, 2011.

Noor Fathima Warsia Sep 30, 2011 9:10 AM

SRK’s ‘Ra.One’ flexes its marketing muscle?blur=25

Shah Rukh Khan’s much awaited movie ‘Ra.One’ is expected to be the most advertised Indian film. Setting a trend in film marketing, the actor has entered into strategic marketing pacts with several brands to create buzz around the movie before its Diwali release.

Priyanka Nair Sep 27, 2011 8:52 AM