Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

Advertisers take a stand; say TAM cannot be renounced?blur=25

Advertisers want weekly data as opposed to monthly ratings demanded by b’casters; say will not subscribe to alternate ratings system

Abhinav Trivedi Jul 1, 2013 9:06 AM

Radio's potential remains underutilised: Experts?blur=25

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM