mayank-shah
Amitabh Bachchan & Shah Rukh Khan miss the brand endorsement wagon in 2014??blur=25

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado Dec 17, 2014 9:01 AM

Marketers welcome IRS 2013 data with a pinch of doubt?blur=25

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may have dented its credibility, say experts

Abhinn Shreshtha and Collin Furtado Aug 22, 2014 8:28 AM

Who are the key players in GroupM's revised ad spend forecast??blur=25

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado Aug 21, 2014 8:58 AM

Will marketers' skepticism of Pro Kabaddi League haunt World Kabaddi League??blur=25

Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out

Collin Furtado Aug 11, 2014 9:24 AM

Strong content, understanding market pulse buoy Star Plus' ratings?blur=25

As per ratings data from TAM subscribers, at least six of the top 10 shows on Hindi GECs over the last 8-9 months belong to Star Plus. Media experts say that Star Plus

Collin Furtado Jul 4, 2014 9:42 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:40 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:39 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 8:46 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:54 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:22 AM

Brand Cricket is intact but Brand BCCI needs to clean up: Experts?blur=25

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 9:09 AM

Brand Cricket is intact but Brand BCCI needs to clean up: Experts?blur=25

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 8:02 AM

Slowdown poses challenges to GECs' 10+2 ad rate hike plans?blur=25

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi Sep 24, 2013 8:06 AM

10+2 ad cap: Marketers want to make every bullet count?blur=25

Will 10+2 put pressure on adlanders? With marketers reducing ad duration, will creative effectiveness derive a whole new meaning?

Priyanka Mehra Aug 19, 2013 9:19 AM

Fresh ROs to be issued after yesterday's ratings resolution?blur=25

Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week

Priyanka Mehra Jul 26, 2013 9:58 AM

Fresh ROs to be issued after yesterday's ratings resolution?blur=25

Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week

Priyanka Mehra Jul 26, 2013 8:13 AM

Disgruntled advertisers & media agencies speak up?blur=25

Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...

Priyanka Mehra Jul 12, 2013 8:34 AM

Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

Advertisers take a stand; say TAM cannot be renounced?blur=25

Advertisers want weekly data as opposed to monthly ratings demanded by b’casters; say will not subscribe to alternate ratings system

Abhinav Trivedi Jul 1, 2013 9:06 AM