Wavemaker India?blur=25

Wavemaker, the media, content, and technology agency from GroupM, created from the merger of Maxus and MEC, will manage the offline media communications buying and planning for the brand Bisleri Fonzo.

exchange4media Staff Mar 22, 2018 10:40 AM


The pitch was for the entire portfolio of brands and involves only offline duties

exchange4media Staff Jan 15, 2018 12:48 PM


With 700 plus employees and a data base of 375000 people’s responses across 35 different countries, the agency is all set to create waves across India. Led by Kartik Sharma, South Asia Managing Director, the agency already has clients like FMCG giant ITC and L’Oréal

Naziya Alvi Rahman Nov 27, 2017 8:48 AM


At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

exchange4media Staff Sep 20, 2017 4:08 PM


The brand will go live locally as the merger completes in each country, to be finalised by January 2018

exchange4media Staff Sep 7, 2017 4:00 PM


He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Priyanka Mehra Aug 11, 2017 1:16 PM


YoungStars, a digital talent hunt for kids, is now streaming exclusively on VOOT

exchange4media Staff Jul 17, 2017 6:45 PM

Maxus Global extends APAC offering by launching Maxus Taiwan?blur=25

Media agency Maxus has announced the opening of its Taiwanese division, Maxus Taiwan, which will be based in Taipei. The new offering will operate with Nicky Huang, joining as the business director

exchange4media Staff Jul 5, 2016 8:28 AM

Maxus Digital conceptualises #RefreshTheCity campaign for LEE's Jade Fusion Denims?blur=25

The campaign aims to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose

exchange4media Staff Jun 29, 2016 11:50 AM

Maxus appoints Vidur Patney as National Director of Experiential Marketing?blur=25

Patney’s appointment is among two new ones being made by Maxus, the other being that of Pooja Verma, who joins as Head of Maxus ESP.

exchange4media Staff Nov 24, 2015 3:10 PM

Maxus ESP crafts association with Eros International & ‘Bajirao Mastani’ at Blenders Pride Fashion Tour 2015?blur=25

The agency associated with couturier Anju Modi who created the designs for the Sanjay Leela Bhansali film. The costumes from the film were showcased at the fashion tour

exchange4media Staff Oct 28, 2015 2:26 PM

Maxus T2D proprietary tool studies real time impact of TV on e-traffic?blur=25

The screen-to-screen predictor tool has been developed by Maxus to optimise TV plans to build website traffic

exchange4media Staff Jun 30, 2015 6:04 PM

Maxus launches marketing command centre 'MESH'?blur=25

Maxus MESH is a dialogue engine, which runs on the VSocial platform that reads environmental signals in real-time and aimed at keeping clients one step ahead of the curve

exchange4media Staff Apr 30, 2015 12:49 PM

Maxus launches social TV tracker tool 'Maxus Synapse'?blur=25

This tool tracks the conversations of key channels and programs and reports them in one view for planners and buyers

exchange4media Staff Feb 24, 2015 2:49 PM

Online retail giant Amazon launches maiden TVC in India with IPL 7?blur=25

IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season

Sonam Gulati Apr 30, 2014 8:16 AM

Pepsi fires Ranbir Kapoor, scouts for new Pepsi IPL interns?blur=25

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

Sonam Gulati Apr 14, 2014 8:06 AM

Maxus India retains Vodafone business in India after global pitch?blur=25

The news of the Maxus win came in last night. WPP Red Team has won the global account, which is estimated to be around $1 bn. Carat Media was the finalist in the final round of the pitch that took place in London

Priyanka Mehra Apr 12, 2014 8:20 AM