Online retail giant Amazon launches maiden TVC in India with IPL 7?blur=25

IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season

Sonam Gulati Apr 30, 2014 8:16 AM

Pepsi fires Ranbir Kapoor, scouts for new Pepsi IPL interns?blur=25

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

Sonam Gulati Apr 14, 2014 8:06 AM

Coke's anti-social media ad generates social media buzz?blur=25

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy Feb 24, 2014 8:58 AM

How to choose the most effective channel to drive brand engagement??blur=25

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM

GroupM appoints K Nagarajan as National Dir - Social Media?blur=25

GroupM has strengthened its social media team with Karthik Nagarajan joining as National Director - Social Media. He will report to Tushar Vyas, Managing Partner, GroupM South Asia.

exchange4media Mumbai Bureau May 3, 2011 8:41 AM