max-new-york-life-insurance
DEN Networks appoints Gaurav Tikoo as GM, Brand?blur=25

Tikoo's previous stint was with HCL Infosystems as head of Global Marketing Mobility Solutions. He was instrumental in creating and managing HCL's "ME" tablet brand globally

exchange4media Staff Apr 29, 2014 7:54 AM

Video: The future lies in emerging markets?blur=25

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Deepika Bhardwaj Jul 2, 2012 7:35 PM

Marketers show confidence in Bihar’s potential?blur=25

Bihar is shedding its backward tag and increasingly getting the thumbs up from marketers, who feel they can no longer ignore the potential the state offers

Shree Lahiri Jun 28, 2012 7:55 PM

Guest Article: The ABC of Branding – Anisha Motwani?blur=25

Turning a product in to a brand requires incremental efforts, but it is worth it because it is the brand that adds significant value when it is well recognised and evokes positive associations in the minds of the consumer, writes Anisha Motwani, CMO, Max New York Life Insurance.

Anisha Motwani Sep 6, 2011 9:09 AM