max-life-insurance
Max Life Insurance digital campaign gives consumers a second chance?blur=25

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 12:57 PM

Max Life Insurance digital campaign gives consumers a second chance?blur=25

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 10:32 AM

IPL 7: GECs gain ground with fragmented viewership?blur=25

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Marketers balancing spends between news and IPL?blur=25

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

IPL 7: Starsports.com and Set Max to compete for ad sales?blur=25

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online

Abhinav Trivedi Apr 11, 2014 8:45 AM

Digital is not niche any more, say experts?blur=25

Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content

Abid Hasan Feb 16, 2013 10:09 PM

Integrate mktg & sales to drive profit: Marketers?blur=25

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair Aug 28, 2012 7:41 PM