matt-brocklehurst
Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google
The report provides a direction for brands to measure themselves objectively on the effectiveness of their digital marketing campaigns and attain digital maturity
Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India
Venkata Susmita Biswas Feb 26, 2019 8:17 AM
One of the drivers of this growth is the form of programmatic called the ‘programmatic guaranteed’.
Ruhail Amin Mar 9, 2018 7:45 AM
