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Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

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The report provides a direction for brands to measure themselves objectively on the effectiveness of their digital marketing campaigns and attain digital maturity

exchange4media Staff Nov 20, 2019 4:33 PM

Matt Brocklehurst Google?blur=25

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas Feb 26, 2019 8:17 AM

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One of the drivers of this growth is the form of programmatic called the ‘programmatic guaranteed’.

Ruhail Amin Mar 9, 2018 7:45 AM