The Times Group’s plans to launch its flagship daily, The Times of India, in Kerala may finally be coming to fruition. The publishing major is said to have entered into a strategic alliance with Mathrubhumi for its entry into Kerala. TOI officials have declined to comment on the development, stating that the deal has not yet been finalised.
The Mathrubhumi Printing and Publishing Company, which publishers popular Malayalam daily Mathrubhumi, is gearing up to enter the news space in Kerala with a 24-hour news and current affairs channel. The channel, to be called ‘Mathrubhumi News’, will go on air in 2011.