masti
Select music channels set to defy TRAI ad cap?blur=25

Leading music channels may bleed if they implement 10+2 ad cap. In the situation of 'high cost, less inventory', advertisers will ignore the music genre in favour of GECs as they have far more reach, say experts

Abhinav Trivedi Sep 19, 2013 8:22 AM

Sri Adhikari Brothers launches comedy channel on YouTube?blur=25

Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week. The group plans to launch three more YouTube channels in different genres

exchange4media Staff Sep 6, 2013 7:43 AM

News Flash: Sri Adhikari Brothers launches comedy channel on YouTube?blur=25

Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week on Sept 5. The group plans to launch three more YouTube channels in different genres

exchange4media Staff Sep 5, 2013 2:55 PM

After being on lead positions, Mastiii & Dabangg target consolidation?blur=25

Sri Adhikari Brothers has taken music channel Mastiii and regional entertainment channel Dabangg to leadership positions in their respective genres.

exchange4media Staff Nov 7, 2011 7:47 AM

Markand Adhikari announces his return to Hindi GECs with 3 new channels?blur=25

Markand Adhikari, the man behind four successful channels, has announced his return to the Hindi GEC fold with the launch of three new channels by January 20, 2011.

Fatema Rajkotwala Jan 17, 2011 8:55 AM

MSM likely to launch a music channel by mid-December?blur=25

MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December. Meanwhile, planners have mixed reviews on the launch of a new music channel and how it will affect the Hindi music genre.

Khushboo Tanna Oct 15, 2010 8:16 AM

Comedy genre: Under-tapped or well-exploited in India??blur=25

Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?

Shikha Oct 14, 2010 12:25 PM

Mastiii stays on top for 6 weeks in a row; starts airing ads?blur=25

Keeping up with its initial promise, Mastiii, the music and entertainment channel from Sri Adhikari Brothers, has managed to top this genre for six consecutive weeks on the back of its mix of Hindi music and comedy. Though initially ad-free, the channel has now signed up a host of advertisers.

Khushboo Tanna Sep 27, 2010 8:12 AM