maruti
A slew of hi-decibel launches and a quarter of growth gets auto majors to spend big on advertising again
Ankur Singh Sep 1, 2014 8:10 AM
The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving
Collin Furtado Aug 27, 2014 8:02 AM
He had been heading marketing, product planning and press relations functions for Volkswagen Passenger Cars in India. He has been in the automotive industry for over two decades
Priyanka Mehra Jun 27, 2014 7:49 AM
Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable
Ankur Gaurav May 20, 2014 8:43 AM
Cars/ Jeeps was the maximum advertised product group within the auto category with 41% share. Maruti Udyog was the top advertiser within Auto Sector advertising, followed by Hero Motocorp India
exchange4media Staff May 8, 2014 8:42 AM
With the 2014 installment of the OOH Awards & Conference to be held on March 20, jury members met to go through more than 500 entries across 21 categories before zeroing in on this year's winners
Ankur Gaurav Mar 19, 2014 9:15 AM
The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news
The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news
The campaign will target 26 cities over three months. Along with print and television, OOH and digital also form part of the engagement plan
Abid Hasan May 27, 2013 8:26 PM
Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing
Priyanka Nair May 23, 2013 10:38 PM
CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013
Priyanka Nair Feb 19, 2013 8:15 PM
Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader
Priyanka Nair Feb 8, 2013 10:26 PM
Co-branded elements such as danglers, wobblers, standees & tent cards have been used in the store to promote the tie-up
exchange4media Staff Jan 4, 2013 6:59 PM
When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR
Industry leaders believe that auto manufacturers are likely to up advertising to ensure sustained demand and increased sales
Noor Fathima Warsia Jun 1, 2012 10:41 PM
With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent
Rahul Dubey May 30, 2012 9:15 PM
With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent
Rahul Dubey May 30, 2012 9:13 PM
The ‘WagonR Think Big Challenge’ provides a unique platform for budding entrepreneurs & is based on WagonR’s core brand values – smartness and leadership
Shanta Saikia May 23, 2012 9:09 PM
Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends
Dipali Banka May 17, 2012 9:54 PM
