Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.
Maruti’s Cricket Maharathi campaign on mobile for Maruti Suzuki Corporate and SX4 helped create great brand salience for the auto major. The campaign, woven around IPL and ICC Cricket World Cup, built association for Maruti with cricket ratings on mobile in a non-intrusive and interactive manner. A look at how this campaign achieved such phenomenal success.
Maruti Suzuki India Ltd, in their endeavour to promote worthy business ideas is back once again this year with ‘WagonR Think Big Challenge 2’. Launching on January 21, 2011, ‘WagonR Think Big Challenge 2’ is an initiative to bring out the most innovative and unique business ideas by acting as a platform for all those who are looking for a support to start with.