Lowe Lintas & Partners scores a century in 2011?blur=25

After adding 100 business wins to its kitty in 2011, the agency has started 2012 by bagging the creative duties of Maruti Suzuki Ertiga

exchange4media Staff Jan 10, 2012 7:49 AM

Pitch Exclusive: Ford India - Grit in Wheels?blur=25

Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.

Ruchika Kumar Sep 5, 2011 9:57 AM

Reporter’s Diary: Of digital gyaan and the Anna movement...?blur=25

It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowledge and information coming her way in her interactions with some of the pioneers of digital media in the country...

Shubhi Tandon Aug 20, 2011 8:39 AM

Case Study: Analysing Maruti’s Cricket Maharathi mobile campaign?blur=25

Maruti’s Cricket Maharathi campaign on mobile for Maruti Suzuki Corporate and SX4 helped create great brand salience for the auto major. The campaign, woven around IPL and ICC Cricket World Cup, built association for Maruti with cricket ratings on mobile in a non-intrusive and interactive manner. A look at how this campaign achieved such phenomenal success.

Shubhi Tandon Aug 16, 2011 8:36 AM

Pitch Exclusive: Can brands revive brand loyalty??blur=25

Till a decade back, brands could boast of die hard brand loyalists. With a plethora of choices, the days are gone. Can brands revive loyalty? The bigger question, however, could be - How?

exchange4media Staff Jun 28, 2011 9:39 AM

Online viewership of IPL grows by 31 per cent?blur=25

IPL viewership online grows at a larger rate from last year, even as international viewership online dips. The Indian audience grows by an astounding 79 per cent...

exchange4media Staff Jun 6, 2011 8:41 AM

Maruti Suzuki & Affle's CWC campaign nets 4 million voters?blur=25

Maruti Suzuki and Affle's mobile activation campaign Cricket Maharathi which gathers user ratings of cricketers saw 4 million voters over the course of the world cup.

exchange4media Staff Apr 6, 2011 8:26 PM

Maruti Suzuki, Affle launch user activation for mobile?blur=25

Affle and Maruti have collaborated to create a new user activation campaign on mobile, using technology developed by Affle. Consumers can rate cricketers based on their match performances to win prizes in a campaign by Maruti.

exchange4media Staff Mar 4, 2011 7:28 AM

Auto sector goes digital?blur=25

Online ad network Komli inferred that buying a car is an involved decision, requiring substantial information. And the digital space is playing a key role in that.

exchange4media Staff Jan 25, 2011 7:37 AM

Maruti drives to think big?blur=25

Maruti Suzuki India Ltd, in their endeavour to promote worthy business ideas is back once again this year with ‘WagonR Think Big Challenge 2’. Launching on January 21, 2011, ‘WagonR Think Big Challenge 2’ is an initiative to bring out the most innovative and unique business ideas by acting as a platform for all those who are looking for a support to start with.

exchange4media Staff Jan 21, 2011 8:14 AM