maruti
Branded viral videos: A compelling marketing mantra?blur=25

Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable

Ankur Gaurav May 20, 2014 8:43 AM

Auto advertising in print accounted for 11% growth in 2013: AdEx?blur=25

Cars/ Jeeps was the maximum advertised product group within the auto category with 41% share. Maruti Udyog was the top advertiser within Auto Sector advertising, followed by Hero Motocorp India

exchange4media Staff May 8, 2014 8:42 AM

Jury members select the best with stage set for OOH Awards 2014?blur=25

With the 2014 installment of the OOH Awards & Conference to be held on March 20, jury members met to go through more than 500 entries across 21 categories before zeroing in on this year's winners

Ankur Gaurav Mar 19, 2014 9:15 AM

Maruti awards Celerio's creative duties to Publicis Capital?blur=25

The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news

Twishy Jan 21, 2014 11:22 AM

Maruti awards Celerio's creative duties to Publicis Capital?blur=25

The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news

Twishy Jan 21, 2014 8:11 AM

TOI earmarks Rs 15 cr for I Lead India campaign; looks to usher in change?blur=25

The campaign will target 26 cities over three months. Along with print and television, OOH and digital also form part of the engagement plan

Abid Hasan May 27, 2013 8:26 PM

Automobile companies seek additional drive through social media?blur=25

Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing

Priyanka Nair May 23, 2013 10:38 PM

Video: Marketing leaders decode the year ahead?blur=25

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM

Video: What does leadership mean: Watch the leaders speak?blur=25

Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader

Priyanka Nair Feb 8, 2013 10:26 PM

Big Bazaar lends mktg muscle to Maruti Suzuki?blur=25

Co-branded elements such as danglers, wobblers, standees & tent cards have been used in the store to promote the tie-up

exchange4media Staff Jan 4, 2013 6:59 PM

“Advtg generates 13% of the overall revenue of PVR”?blur=25

When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR

Twishy Dec 12, 2012 7:40 PM

Fuel price hike can lead to increased ad spends?blur=25

Industry leaders believe that auto manufacturers are likely to up advertising to ensure sustained demand and increased sales

Noor Fathima Warsia Jun 1, 2012 10:41 PM

Maruti Suzuki to increase marketing spend?blur=25

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:15 PM

Maruti Suzuki to increase marketing spend?blur=25

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:13 PM

Maruti Suzuki earmarks 15pc for WagonR Think Big Challenge?blur=25

The ‘WagonR Think Big Challenge’ provides a unique platform for budding entrepreneurs & is based on WagonR’s core brand values – smartness and leadership

Shanta Saikia May 23, 2012 9:09 PM

“We will look at new value equation if ad rates increase”?blur=25

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

“We will look at new value equation if ad rates increase”?blur=25

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

Vibgyor revamps corporate identity?blur=25

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’

Shanta Saikia Apr 20, 2012 10:19 AM

Brands at Auto Expo garner print, digital interest?blur=25

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka Feb 21, 2012 10:45 AM