maruti

Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing

Priyanka Nair 23-May-2013

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair 19-February-2013

Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader

Priyanka Nair 08-February-2013

Co-branded elements such as danglers, wobblers, standees & tent cards have been used in the store to promote the tie-up

exchange4media Staff 04-January-2013

When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR

Twishy 12-December-2012

Industry leaders believe that auto manufacturers are likely to up advertising to ensure sustained demand and increased sales

Noor Fathima Warsia 01-June-2012

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey 30-May-2012

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey 30-May-2012

The ‘WagonR Think Big Challenge’ provides a unique platform for budding entrepreneurs & is based on WagonR’s core brand values – smartness and leadership

Shanta Saikia 23-May-2012

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka 17-May-2012

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka 17-May-2012

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’

Shanta Saikia 20-April-2012

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka 21-February-2012

After adding 100 business wins to its kitty in 2011, the agency has started 2012 by bagging the creative duties of Maruti Suzuki Ertiga

exchange4media Staff 10-January-2012

Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.

Ruchika Kumar 05-September-2011

It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowledge and information coming her way in her interactions with some of the pioneers of digital media in the country...

Shubhi Tandon 20-August-2011

Maruti’s Cricket Maharathi campaign on mobile for Maruti Suzuki Corporate and SX4 helped create great brand salience for the auto major. The campaign, woven around IPL and ICC Cricket World Cup, built association for Maruti with cricket ratings on mobile in a non-intrusive and interactive manner. A look at how this campaign achieved such phenomenal success.

Shubhi Tandon 16-August-2011

Till a decade back, brands could boast of die hard brand loyalists. With a plethora of choices, the days are gone. Can brands revive loyalty? The bigger question, however, could be - How?

exchange4media Staff 28-June-2011

IPL viewership online grows at a larger rate from last year, even as international viewership online dips. The Indian audience grows by an astounding 79 per cent...

exchange4media Staff 06-June-2011

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