The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM

With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers

Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM

Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation

Mansi Sharma Nov 2, 2021 8:48 AM

‘Kam Se Kaam Banega’ build on the innate need of Indian consumers to expect maximum fuel efficiency without compromising on performance

exchange4media Staff Sep 21, 2021 12:58 PM

Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality

Neeta Nair Sep 14, 2021 8:38 AM

The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period

exchange4media Staff Aug 26, 2021 2:09 PM

At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020

Tasmayee Laha Roy Aug 6, 2021 8:58 AM

Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV

Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM

Auto manufacturers are confident of the sector's recovery in the coming months on the back of vaccine rollouts and reducing coronavirus cases

Sonam Saini Jun 8, 2021 8:21 AM

Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models

Nafisa Shaheen Jun 1, 2021 8:44 AM

Khattar was associated with Maruti Udyog Ltd from 1993 till 2007

exchange4media Staff Apr 26, 2021 7:49 PM

The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector

exchange4media Staff Apr 16, 2021 8:12 AM

The campaign celebrates innovations and technologies that delight its customers

exchange4media Staff Feb 14, 2021 6:00 PM

At the unveiling of the dentsu-e4m digital advertising report, Shashank Srivastava, Executive Director, Maruti Suzuki shared insights on building a future-ready business through digital transformation

exchange4media Staff Feb 5, 2021 9:10 AM

The top five layouts together added more than 70% share of ad volumes during 2020

Tasmayee Laha Roy Feb 4, 2021 8:44 AM

As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy Jan 25, 2021 8:49 AM

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads

Noel Dsouza Jan 21, 2021 8:41 AM

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media

Tasmayee Laha Roy Dec 3, 2020 8:43 AM

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year

Tasmayee Laha Roy Oct 30, 2020 8:38 AM

Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more

Srabana Lahiri Aug 7, 2020 9:02 AM