Tata Motors turns the 'key' to success with Zest print ad?blur=25

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving

Collin Furtado Aug 27, 2014 8:02 AM

Pitch Exclusive: Ford India - Grit in Wheels?blur=25

Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.

Ruchika Kumar Sep 5, 2011 9:57 AM