Top Story

Home >> Marketing >> Article

Vyoma Media expands leadership with Rohan Srinivasan as Chief Marketing & Communications Officer

19-January-2018
Font Size   16
Vyoma Media expands leadership with Rohan Srinivasan as Chief Marketing & Communications Officer

Digital outdoors solution company, Vyoma Media announced the appointment of Rohan Srinivasan as Chief Marketing and Communications Officer. He will oversee the company's overall brand and marketing strategies in addition to internal and external stakeholder communications.

This announcement comes at a time when the company is aggressively expanding its business into new transit verticals and will be rolling out major technological and product innovations in the coming months. Srinivasan brings with him 17 years of experience in the communication and public relations industry across the United Kingdom and India.

In previous roles, he has worked both in-house and on the agency side. He was responsible for setting up the Indian operations of London-based independent PR agency, Eulogy PR and has also worked as a Press Officer at the Indian High Commission in London. He also ventured down the entrepreneurial route with Rubric Communications and was South Head at Madison Public Relations.

Commenting on the appointment, Shriranga Sudhakara, MD & Founder, Vyoma Media said, “We are thrilled to welcome Rohan to the team. His insights and experience of working with both global and domestic brands will be extremely valuable in driving our company's overall business development and vision. He has a proven track record of building long-standing relationships with business partners, scaling up businesses from scratch and charting out impactful and highly visible media strategies.”

Speaking about the new role, Rohan Srinivasan, said, “I am delighted to take on the role of custodian of Vyoma Media's overall narrative and communications efforts and to join its growing and ambitious team. We are well poised to take the market by storm especially as we foray into new transit verticals. We already engage with 4 million consumers daily across our locations and with our aggressive plans we will be reaching out to a huge majority of all consumers on the go across the country."

Tags Rohan Srinivasan Shriranga Sudhakara Vyoma Media   Dailyhunt

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.